Repubrew's "Tiger Lemon MISSION" goes on sale March 15, updated for spring with cherry blossom labels
Natural Roots Studio (Repubrew) announced on Instagram that it will release its new "Tiger Lemon MISSION" on March 15. First previewed during a livestream by Izu no Nushitsuri, the beer is drawing attention as a spring-themed update to the Tiger Lemon series.
Hop BroSpring release news is here! Natural Roots Studio (Repubrew) announced on its March 3 Instagram post that it's releasing "Tiger Lemon MISSION" on March 15, 2026.
MugiWhat! That name is strong! And what's with MISSION? Is a beer really getting assigned a mission?!
Hop BroIt is, actually. This time the can label has a pink cherry blossom pattern, and each can apparently has its own "mission." It was first shown during a livestream by Izu no Nushitsuri.
MugiOhhh! The event starts before you even drink it! If it's linked with HILLS FIELD, does that mean it's something everyone can play along with?
Hop BroExactly. Repubrew's Tiger Lemon series has always had a strong collaboration angle, and the existing "Tiger Lemon Sour" is a Lemon Sour with an ABV of 7.0%. It uses Nishiura lemonade from Numazu and domestic lemon juice.
MugiI get ABV! But when you say "peel-derived aroma," it suddenly sounds like a chemistry lab!
Hop BroGood catch. "Peel-derived" means making use of the aromatic compounds in the lemon peel, the terpene-like nuances, basically. The idea is to create a "real lemon-like" character without adding flavorings.
MugiI see! So it's closer to the lemon itself, not just "lemon flavor"! Now I really want to drink it!
Hop BroAnd Natural Roots Studio is Repubrew's second factory, with a background that emphasizes solar power and Fuji-Hakone natural water. Spring labels plus an experiential mission, this looks highly polished and worth drinking.
MugiMarch 15, mission start! I want to debut my "drinking experience" with the cherry blossom can Tiger Lemon MISSION, and I want to toast right now!
Natural Roots Studio (Repubrew) announced the release of its new "Tiger Lemon MISSION" in an Instagram post on March 3, 2026. The release date is March 15. The post revealed that the beer was first unveiled during a recent livestream by Izu no Nushitsuri, and that the can label has been changed to a pink cherry blossom pattern, with a "mission" assigned to each can.
From the context of this announcement, it looks like the beer is designed to add interactivity to the "drinking experience" in coordination with the HILLS FIELD community. Rather than simply changing the label for a limited edition, the approach turns the drinking occasion itself into part of the concept.
Background of the Tiger Lemon Series
The archive on Repubrew's official website lists the existing series item "Tiger Lemon Sour." The description says it is a collaboration with HILLS FIELD, using local Nishiura lemonade from Numazu and domestic lemon juice. It is notable for using no flavoring and emphasizing the character of the juice and the peel-derived aroma. The current product page lists the style as Lemon Sour and the alcohol content as 7.0%.
The Natural Roots Studio identity
Natural Roots Studio has highlighted its production background as Repubrew's second factory, built around the use of solar power and Fuji-Hakone sourced natural water. "Tiger Lemon MISSION" also appears to be positioned as a seasonal project that connects the studio's "naturally derived ingredient character" with "experience design."
The next point to watch after the March 15 release will be how the mission content on each can unfolds.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroSpring release news is here! Natural Roots Studio (Repubrew) announced on its March 3 Instagram post that it's releasing "Tiger Lemon MISSION" on March 15, 2026.
MugiWhat! That name is strong! And what's with MISSION? Is a beer really getting assigned a mission?!
Hop BroIt is, actually. This time the can label has a pink cherry blossom pattern, and each can apparently has its own "mission." It was first shown during a livestream by Izu no Nushitsuri.
MugiOhhh! The event starts before you even drink it! If it's linked with HILLS FIELD, does that mean it's something everyone can play along with?
Hop BroExactly. Repubrew's Tiger Lemon series has always had a strong collaboration angle, and the existing "Tiger Lemon Sour" is a Lemon Sour with an ABV of 7.0%. It uses Nishiura lemonade from Numazu and domestic lemon juice.
MugiI get ABV! But when you say "peel-derived aroma," it suddenly sounds like a chemistry lab!
Hop BroGood catch. "Peel-derived" means making use of the aromatic compounds in the lemon peel, the terpene-like nuances, basically. The idea is to create a "real lemon-like" character without adding flavorings.
MugiI see! So it's closer to the lemon itself, not just "lemon flavor"! Now I really want to drink it!
Hop BroAnd Natural Roots Studio is Repubrew's second factory, with a background that emphasizes solar power and Fuji-Hakone natural water. Spring labels plus an experiential mission, this looks highly polished and worth drinking.
MugiMarch 15, mission start! I want to debut my "drinking experience" with the cherry blossom can Tiger Lemon MISSION, and I want to toast right now!
