Himitsu Beer Reports Fennel Plot Nearing Transformation into Woodland
Ise-based Himitsu Beer has shared an update on a section of its field planted with fennel. Fast-growing trees had gradually encroached on the area, leaving the plot close to becoming a mix of fennel and woodland. The post offers a glimpse into the brewery’s ongoing work beyond the brewhouse.
Hop BroHimitsu Beer in Ise, Mie, shared a wonderfully wild update: their fennel patch in the field was starting to turn into a little woodland!
MugiWhat? A fennel field becoming woodland? The forest just decided to join the herb garden?
Hop BroPretty much! Fast-growing trees had crept in from around the plot, leaving fennel and young trees growing side by side.
MugiWait, what exactly is fennel anyway? It sounds fancy, but it never visits my kitchen!
Hop BroFennel is an herb in the carrot family, known for a fresh aroma and gentle sweetness. Brewers can use it to add fragrance and a flavor accent.
MugiOhhh! Does the timing of the addition matter, like it does with hops?
Hop BroGreat question! In brewing, when you add an aromatic ingredient changes its character. Put simply, it is all about how you draw its aroma into the beer.
MugiWhoa, we suddenly walked into a brewer’s meeting! But there is no product announcement yet, right?
Hop BroExactly. The post did not say when the fennel would be harvested, whether it would be brewed with, or whether a new beer is coming.
MugiI love that they share more than finished beer—the field where ingredients grow shows the everyday life of a brewery.
Hop BroEven an unexpected forest teaches them about the land and may shape the next pour. Himitsu Beer makes me want to follow the fennel’s progress with a glass in hand.
MugiSame! If a fennel-scented beer arrives someday, I want to toast to the accidental woodland story!
An unexpected change in the field
On October 24, 2026, Himitsu Beer shared an update on Instagram about a section of its field planted with fennel. According to the post, fast-growing trees had gradually moved into the area before the change was noticed. The brewery described the patch as being close to becoming “fennel and woodland.”
The post does not specify when the fennel will be harvested, whether it will be used in brewing, or whether a related beer is planned. Fennel is known for its fresh, aromatic character and can be used in beer as a distinctive flavor accent. For now, however, the brewery has not announced a product release connected to this particular crop.
A look at Himitsu Beer’s work in Ise
Himitsu Beer is based in Ise, Mie Prefecture. By sharing the condition of its growing area, the brewery shows the work that takes place before a beer reaches the glass: tending plants, observing seasonal changes, and responding when the surrounding environment develops differently than expected.
A fast-growing tree encroaching on a planted area is a practical challenge, but it also illustrates how closely brewing projects tied to local ingredients depend on the land. Whether the fennel is eventually used in a beer or simply continues to grow alongside the woodland, its progress will be an interesting detail to follow from Himitsu Beer’s Ise base.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroHimitsu Beer in Ise, Mie, shared a wonderfully wild update: their fennel patch in the field was starting to turn into a little woodland!
MugiWhat? A fennel field becoming woodland? The forest just decided to join the herb garden?
Hop BroPretty much! Fast-growing trees had crept in from around the plot, leaving fennel and young trees growing side by side.
MugiWait, what exactly is fennel anyway? It sounds fancy, but it never visits my kitchen!
Hop BroFennel is an herb in the carrot family, known for a fresh aroma and gentle sweetness. Brewers can use it to add fragrance and a flavor accent.
MugiOhhh! Does the timing of the addition matter, like it does with hops?
Hop BroGreat question! In brewing, when you add an aromatic ingredient changes its character. Put simply, it is all about how you draw its aroma into the beer.
MugiWhoa, we suddenly walked into a brewer’s meeting! But there is no product announcement yet, right?
Hop BroExactly. The post did not say when the fennel would be harvested, whether it would be brewed with, or whether a new beer is coming.
MugiI love that they share more than finished beer—the field where ingredients grow shows the everyday life of a brewery.
Hop BroEven an unexpected forest teaches them about the land and may shape the next pour. Himitsu Beer makes me want to follow the fennel’s progress with a glass in hand.
MugiSame! If a fennel-scented beer arrives someday, I want to toast to the accidental woodland story!
