Great Dane Brewing (Akiu-cho, Taihaku Ward, Sendai City) announced a white ale born from a co-creation with Teshigoto AKIU to commemorate the 11th Tenmise ~Akiu Craft Fair~. The 11th Tenmise will be held at Akiu Kinoie Lodge Village, the venue, on April 11 and 12, 2026, and will feature a record-high 148 vendors.

This event began in 2016 as a craft fair bringing together the skills of makers in woodcraft, ceramics, glass, fabric accessories, and more. Set in the natural surroundings of Akiu, it has become an established place to enjoy both works and food. Great Dane Brewing plans to offer a new limited-time beer to coincide with the event, making it a drink that is spoken of in the same context as the festival itself.

The brewery was founded in Wisconsin, U.S.A. in 1994 and opened its brewery in the Akiu area in January 2024. Its official website also notes that the adjoining restaurant serves dishes that combine ingredients from Tohoku and Miyagi with the culture of Wisconsin, U.S.A. This white ale, where local craftsmanship and the brewery's own handiwork intersect in Akiu, deserves attention not only as a commemorative event beer but also as a collaboration rooted in the land itself.