A Spring Post from Ise


Himitsu Beer has posted on Instagram under the title "The cherry blossoms are in full bloom 🌸🌸🌸...". With cherry blossoms in full bloom clearly stated in the title, it is received as a status update that captures a spring scene.

Himitsu Beer is a brewery in Ise City, Mie Prefecture. Since it brews in Ise, which is also known as a tourist destination, sharing the changing seasons fits well with the atmosphere of the place. Craft beer is appealing not only for its taste, but also because you can enjoy the scenery the maker sees every day and their connection to the local community.

This post appears to be less of an announcement about a new product or a release notice and more of a share of the brewery's everyday life. For beer fans, it is not just what is in the glass, but also a spring snapshot like this that lets them feel what makes the brewery itself distinctive. In this season when Ise's cherry blossoms and Himitsu Beer’s posts overlap, it may also give drinkers a reason to feel the arrival of spring.