Teenage Brewing to Release Rough Trade IPA for Label’s 50th Anniversary
Teenage Brewing’s Nobody Brewing by Teenage will release Rough Trade IPA, a collaboration celebrating the 50th anniversary of the UK independent label Rough Trade Records. The 4.5% Session IPA is designed as a light, dry beer to enjoy alongside music.
Hop BroGreat news for music fans: Teenage Brewing’s Nobody Brewing by Teenage is releasing Rough Trade IPA.
MugiWhat? A beer named after a record label? Is Rough Trade Records really that legendary?
Hop BroIt’s a landmark London label, founded in 1978, known for artists including The Smiths. This beer marks its 50th anniversary celebration.
MugiThat’s lovely—celebrating music with beer! So what is it like? Does it taste like a jukebox?
Hop BroNot quite a vinyl flavor! It’s a 4.5% ABV easy-drinking Session IPA, made for having more than one.
MugiWhat’s a Session IPA? An IPA for meetings? My notes would end up covered in hops!
Hop Bro“Session” means a beer you can enjoy over time with friends. The lower strength makes it an IPA for lingering.
MugiGot it! Perfect for a long afternoon of records. What does it smell like?
Hop BroIt uses four hop varieties—Erebus, Pacific Sunrise, Cascade NUVO, and Centennial—for grapefruit, lemon, melon, and blueberry-like notes.
MugiThat sounds delicious! A dry finish and gentle bitterness should let the music stay center stage.
Hop BroExactly. It gets its early release September 25 at TOWER RECORDS BEER Shibuya, with the official online shop following in early October.
MugiI’m making a playlist and chilling a can—I want to toast with music! Hop Bro, let’s meet this afternoon!
A collaboration rooted in independent music
Nobody Brewing by Teenage, a brand from Teenage Brewing, has announced Rough Trade IPA, an official collaboration with Rough Trade Records. The beer commemorates the label’s 50th anniversary and the Japan event “caroline x My New band Believe.”
Rough Trade began as a record shop in London in 1976 and established its record label in 1978. Over the years, it has released influential artists including Young Marble Giants, The Pop Group, The Smiths, The Libertines, Belle and Sebastian, and Pulp. Teenage Brewing and Nobody Brewing say the label has been a major influence on their own work.
A bright and sessionable IPA
Rough Trade IPA is a 4.5% Session IPA brewed with Erebus, Pacific Sunrise, Cascade NUVO, and Centennial hops. It combines a light body with a dry finish, refreshing hop aromatics, and a pleasant bitterness.
Grapefruit and lemon lead the aroma, followed by subtle melon and blueberry-like notes. The beer is intended to suit relaxed listening sessions, pairing especially well with the Rough Trade Records artist playlist.
Keg and can sales will begin ahead of the wider release at TOWER RECORDS BEER Shibuya on September 25, 2026. Wholesale sales are scheduled to begin in mid-September, shipments to retailers will start in late September, and general sales through Teenage Brewing’s online store are planned for early October. The release reflects Teenage Brewing’s distinctive connection between craft beer and music.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroGreat news for music fans: Teenage Brewing’s Nobody Brewing by Teenage is releasing Rough Trade IPA.
MugiWhat? A beer named after a record label? Is Rough Trade Records really that legendary?
Hop BroIt’s a landmark London label, founded in 1978, known for artists including The Smiths. This beer marks its 50th anniversary celebration.
MugiThat’s lovely—celebrating music with beer! So what is it like? Does it taste like a jukebox?
Hop BroNot quite a vinyl flavor! It’s a 4.5% ABV easy-drinking Session IPA, made for having more than one.
MugiWhat’s a Session IPA? An IPA for meetings? My notes would end up covered in hops!
Hop Bro“Session” means a beer you can enjoy over time with friends. The lower strength makes it an IPA for lingering.
MugiGot it! Perfect for a long afternoon of records. What does it smell like?
Hop BroIt uses four hop varieties—Erebus, Pacific Sunrise, Cascade NUVO, and Centennial—for grapefruit, lemon, melon, and blueberry-like notes.
MugiThat sounds delicious! A dry finish and gentle bitterness should let the music stay center stage.
Hop BroExactly. It gets its early release September 25 at TOWER RECORDS BEER Shibuya, with the official online shop following in early October.
MugiI’m making a playlist and chilling a can—I want to toast with music! Hop Bro, let’s meet this afternoon!
