Uchoten Brewing introduces the start of Field Ales releases in Shinanomachi and the opening of a Nagano City PUB
On March 13, Uchoten Brewing posted about beer arriving from the new Shinanomachi brewery Field Ales. It also mentioned that Field Ales plans to open a PUB in Nagano City on March 14, celebrating new developments in the area.
Hop BroToday's topic is great news from Nagano! In a March 13 post, Uchoten Brewing introduced the start of beer releases from the new Shinanomachi brewery, Field Ales.
MugiWait, a new brewery has been born!? And Uchoten Brewing is introducing it? That's hot!
Hop BroExactly. And Field Ales just started up this winter, so it already has momentum. The post doesn't go into the beer names or styles yet, but the phrase "a wonderful gift from Shinanomachi" already raises expectations.
MugiWhat is that! You're making us excited without even naming the beer! So what kind of character does it have?
Hop BroWhat's interesting here is that they value not just the recipe, but also how to deliver it. They're the type to build in brewing philosophy and the whole brand experience.
MugiExperience design!? Now it's a sudden katakana festival! So what exactly am I supposed to drink!?
Hop BroPut simply, they're designing not just the taste, but also where, with whom, and in what mood you drink it. More than the beer style name, the place where you drink it becomes the star.
MugiI see! So it's the kind where the deliciousness gets a bonus from the space!
Hop BroExactly! And Field Ales is scheduled to open its PUB in Nagano City on March 14. Uchoten Brewing also saw the site while it was still under construction and said it looks like it'll become a good space, adding that they want to visit next week.
MugiUchoten Brewing and Field Ales, it feels great to see Nagano's craft beer scene expanding! I've decided already, let's have a drink at the PUB!
Hop BroA toast-worthy situation. While waiting for more details on the beer names and styles, the best move is to celebrate the new beginning with a drink.
Uchoten Brewing (Nagano) reported in a post at 1:33 p.m. on March 13, saying, "A wonderful gift has arrived from Shinanomachi." The post announced that beer releases had begun from Field Ales, a brewery that started up this winter in Shinanomachi.
The article also touched on Field Ales' brewing philosophy. Uchoten Brewing expressed strong sympathy for the way the brewery carefully considers how to communicate what it wants to do and how to deliver it to drinkers. In craft beer, it is important not only to design recipes and styles, but also to think through how the beer is delivered and the spaces in which it is enjoyed. This post focused on those "values beyond brewing" as well.
What is especially notable is that Field Ales is scheduled to open a PUB in Nagano City on March 14. Uchoten Brewing commented, based on its impression of the site while construction was underway, that it looks like it will become a good space, and said it hopes to visit as soon as next week.
As a fellow Nagano-based player, this update highlights a milestone for a just-launched brewery and celebrates both the release and the opening. It is a quiet but energetic piece of news that suggests the local craft beer scene is expanding not as isolated points, but as a connected area.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday's topic is great news from Nagano! In a March 13 post, Uchoten Brewing introduced the start of beer releases from the new Shinanomachi brewery, Field Ales.
MugiWait, a new brewery has been born!? And Uchoten Brewing is introducing it? That's hot!
Hop BroExactly. And Field Ales just started up this winter, so it already has momentum. The post doesn't go into the beer names or styles yet, but the phrase "a wonderful gift from Shinanomachi" already raises expectations.
MugiWhat is that! You're making us excited without even naming the beer! So what kind of character does it have?
Hop BroWhat's interesting here is that they value not just the recipe, but also how to deliver it. They're the type to build in brewing philosophy and the whole brand experience.
MugiExperience design!? Now it's a sudden katakana festival! So what exactly am I supposed to drink!?
Hop BroPut simply, they're designing not just the taste, but also where, with whom, and in what mood you drink it. More than the beer style name, the place where you drink it becomes the star.
MugiI see! So it's the kind where the deliciousness gets a bonus from the space!
Hop BroExactly! And Field Ales is scheduled to open its PUB in Nagano City on March 14. Uchoten Brewing also saw the site while it was still under construction and said it looks like it'll become a good space, adding that they want to visit next week.
MugiUchoten Brewing and Field Ales, it feels great to see Nagano's craft beer scene expanding! I've decided already, let's have a drink at the PUB!
Hop BroA toast-worthy situation. While waiting for more details on the beer names and styles, the best move is to celebrate the new beginning with a drink.
