North Island Beer Ebetsu Brewery to Release Seasonal Limited 'Haru Yoi' on March 20
On March 18, North Island Beer Ebetsu Brewery announced information on the release of its seasonal beer 'Haru Yoi.' The release date is March 20. It is a 5.0% ABV Helles beer themed around leisurely enjoying Hokkaido's late-arriving spring, and its bottle design featuring cherry blossoms is another highlight.
Hop BroSpring news is here! North Island Beer Ebetsu Brewery is releasing its seasonal 'Haru Yoi' on March 20, 2026.
MugiWhoa, I already want to drink it! The name 'Haru Yoi' really gives off that lightly tipsy spring feeling!
Hop BroThis time it's in a Helles Bier style, aiming for soft malt sweetness and a light finish.
MugiWhat is that even! When I hear 'Helles,' it sounds like some kind of spell name!
Hop BroSimply put, it's a bright lager that's easy to keep drinking. Haru Yoi is ABV 5.0% and IBU 18, so it's designed to be neither too bitter nor too heavy.
MugiOhh! So this is the kind of beer that works for cherry blossom viewing! And a bottle with a cherry blossom design will definitely look great in photos!
Hop BroThe hops are Nugget, Tettnanger, and Audacia, and the key point is that it layers the elegance of noble hops over a base of Munich malt.
MugiThat is a lot of information! So basically, it means a soft, floral beer that fits spring drinking outdoors!
Hop BroExactly. On March 20, the brewery will do direct sales and growler fills, and online orders open at 10:00, with shipping starting in sequence.
MugiAlright, I'm clearing my schedule for March 20! Let's make Haru Yoi the beer for our spring toast in Hokkaido's late spring!
North Island Beer Ebetsu Brewery (Hokkaido) will release 'Haru Yoi' (haruyoi), its annual spring limited offering, on March 20, 2026. In an announcement posted on March 18, the brewery said it would once again release the beer this year under the concept of 'taking your time and enjoying Hokkaido's late spring.'
Overview of This Year's 'Haru Yoi'
'Haru Yoi' is a Helles Bier designed for a smooth, easy-drinking profile.
- ABV: 5.0%
- IBU: 18
- Style: Helles Bier
- Hops: Nugget, Tettnanger, Audacia
The announcement says the beer is built on the flavor of Munich malt, layered with the elegant aroma and floral nuances of noble hops, and positions it as a light, refreshing beer that pairs well with outdoor spring occasions.
Sales and Shipping Information
For wholesale customers, shipping for both kegs (10L, 15.5L) and bottles will begin on March 20. For general consumers, orders for bottled products will open in the official online store at 10:00 on March 20, with shipments to follow in sequence. In addition, direct sales and growler fills will be offered at the Ebetsu brewery on March 20.
Brewery Context
North Island Beer is a Hokkaido craft brewery that grew out of the experience of a brewer who learned the craft in Canada, and it operates under the motto 'Beer is Art.' In addition to its core lineup, it continuously releases seasonal and limited-batch beers, and 'Haru Yoi' is positioned as one of the beers that signals spring each year. For drinkers who want to enjoy Hokkaido's seasonal character in a glass, this year's release is likely to draw attention as well.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroSpring news is here! North Island Beer Ebetsu Brewery is releasing its seasonal 'Haru Yoi' on March 20, 2026.
MugiWhoa, I already want to drink it! The name 'Haru Yoi' really gives off that lightly tipsy spring feeling!
Hop BroThis time it's in a Helles Bier style, aiming for soft malt sweetness and a light finish.
MugiWhat is that even! When I hear 'Helles,' it sounds like some kind of spell name!
Hop BroSimply put, it's a bright lager that's easy to keep drinking. Haru Yoi is ABV 5.0% and IBU 18, so it's designed to be neither too bitter nor too heavy.
MugiOhh! So this is the kind of beer that works for cherry blossom viewing! And a bottle with a cherry blossom design will definitely look great in photos!
Hop BroThe hops are Nugget, Tettnanger, and Audacia, and the key point is that it layers the elegance of noble hops over a base of Munich malt.
MugiThat is a lot of information! So basically, it means a soft, floral beer that fits spring drinking outdoors!
Hop BroExactly. On March 20, the brewery will do direct sales and growler fills, and online orders open at 10:00, with shipping starting in sequence.
MugiAlright, I'm clearing my schedule for March 20! Let's make Haru Yoi the beer for our spring toast in Hokkaido's late spring!
