Saitama-based COEDO Brewery reported the response to its year-end and New Year campaign in an Instagram post. In the post, the brewery thanked customers for the many applications it received for the COEDO lucky bag, which this time featured a beer-heavy lineup, and announced that the limited-brewed "Hazy Gate" would now be sold separately, not only as a lucky-bag exclusive.

According to the company, Hazy Gate is finished with what it describes as one of the most "lively and punchy hop aromas and flavors" among its previous releases. This makes it easier not only for those who secured it early through the lucky bag, but also for fans who missed out, to get their hands on it.

The post also introduced an interview article with Mr. Ozaki, who brewed Hazy Gate. The piece explores the brewer's perspective behind the beer's flavor, including ingredient selection, brewing methods, and discoveries made during the brew day, and it also indicated that this will continue to be shared under the "MEET THE BREWER" series. Rather than simply announcing a new product, it is an effort to expand the beer experience by including the maker's own words.

COEDO Brewery has long continued to share craft beer culture rooted in the local community. This announcement is notable both as a way to connect the success of the seasonal campaign to the next sales initiative, and as an approach that delivers the appeal of a limited-brew beer together with its story.

Related information can be found in the company's Instagram post and in the "MEET THE BREWER" article on its official website.