Teenage Brewing and SHOHEI Collaborate to Announce Limited "ZEN IS PUNK" IPA
Saitama craft brewery Teenage Brewing announced a collaboration project with fashion brand SHOHEI, "ZEN IS PUNK," in an Instagram post on February 24 at 20:09. The brewery said it will release the limited beer "SHOHEI Zen IPA // Persimmon DIPA" at an event at Shibuya PARCO on March 20.
Hop BroBreaking news: Saitama's Teenage Brewing is teaming up with fashion brand SHOHEI to do "ZEN IS PUNK"!
MugiWhoa! Beer and fashion collab!? Are we entering a world where we toast on the runway!?
Hop BroOn Friday, March 20 from 16:00 to 22:30, they'll be pouring a limited beer at Tachinomi Beer Boy in Shibuya PARCO. The event is packed with an EXHIBITION, TALK SHOW, and DJ SET too.
MugiWhat?! Viewing an exhibition, listening to a talk, vibing to a DJ, and then drinking at the end sounds amazing!
Hop BroThe headline beer is "SHOHEI Zen IPA // Persimmon DIPA." It's closer to a DIPA style, and what's interesting is how it expresses the theme "ZEN IS PUNK" as a "liquid work of art."
MugiWait, what's DIPA!? And "liquid work of art" just dropped some art-school vocabulary!
Hop BroDIPA stands for Double IPA, meaning an IPA that's more intense, with bigger aroma and stronger drinkability. This one layers in persimmon notes, so the idea is to make you drink the whole world of the collection.
MugiOhhh! So it's not just a commemorative label, the taste itself is part of the collaboration! They're serious about this!
Hop BroTeenage Brewing is already a brewery that fits really well with music and art, so this "COLLECTION × BEER and MUSIC" is right in its sweet spot. There's also a pop-up at MANA SPACE in Ebisu, so it feels like the whole neighborhood is part of the project.
MugiIt's decided then! On March 20, let's soak up some culture and then drink the "SHOHEI Zen IPA // Persimmon DIPA"! Just imagining it makes my throat feel PUNK!
The announcement Teenage Brewing shared on Instagram this time is a collaboration centered on COLLECTION × BEER and MUSIC. The project is titled "SHOHEI × Teenage Brewing ‘ZEN IS PUNK.’"
According to the post, the venue will be "Tachinomi Beer Boy" at Shibuya PARCO. The event will be held on Friday, March 20 (national holiday), from 16:00 to 22:30, and will include an EXHIBITION, TALK SHOW, and DJ SET, along with the release of the collaboration beer. It also notes that the pop-up shop itself will be held at MANA SPACE in Ebisu.
The beer for this project is "SHOHEI Zen IPA // Persimmon DIPA." It is positioned as a limited edition that translates the brand's theme of "ZEN IS PUNK" into liquid form. Designing a beer to match a fashion collection launch goes beyond a simple novelty item; it is an approach that presents the flavor itself as a collaborative "work."
Teenage Brewing is a brewery based in Tokigawa, Saitama Prefecture. On its official website, it presents a brewing philosophy rooted in the sensibilities of its musicianship, focusing on original beers centered on IPA, sour ale, and sour IPA. Its connection to music, art, and culture is highly compatible with the brewery's own identity, and this SHOHEI collaboration fits naturally within that context.
For beer fans, the highlights are not only the limited release itself, but also the experience designed to integrate exhibition, talk, and DJ events. It looks set to be a day where you can enjoy a collaboration beer not just by drinking it, but by tasting the culture it intersects with as well.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroBreaking news: Saitama's Teenage Brewing is teaming up with fashion brand SHOHEI to do "ZEN IS PUNK"!
MugiWhoa! Beer and fashion collab!? Are we entering a world where we toast on the runway!?
Hop BroOn Friday, March 20 from 16:00 to 22:30, they'll be pouring a limited beer at Tachinomi Beer Boy in Shibuya PARCO. The event is packed with an EXHIBITION, TALK SHOW, and DJ SET too.
MugiWhat?! Viewing an exhibition, listening to a talk, vibing to a DJ, and then drinking at the end sounds amazing!
Hop BroThe headline beer is "SHOHEI Zen IPA // Persimmon DIPA." It's closer to a DIPA style, and what's interesting is how it expresses the theme "ZEN IS PUNK" as a "liquid work of art."
MugiWait, what's DIPA!? And "liquid work of art" just dropped some art-school vocabulary!
Hop BroDIPA stands for Double IPA, meaning an IPA that's more intense, with bigger aroma and stronger drinkability. This one layers in persimmon notes, so the idea is to make you drink the whole world of the collection.
MugiOhhh! So it's not just a commemorative label, the taste itself is part of the collaboration! They're serious about this!
Hop BroTeenage Brewing is already a brewery that fits really well with music and art, so this "COLLECTION × BEER and MUSIC" is right in its sweet spot. There's also a pop-up at MANA SPACE in Ebisu, so it feels like the whole neighborhood is part of the project.
MugiIt's decided then! On March 20, let's soak up some culture and then drink the "SHOHEI Zen IPA // Persimmon DIPA"! Just imagining it makes my throat feel PUNK!
