Yatsugatake Brewery Serves Touchdown in Kofu on the Final Day of the Shingen-ko Festival
Yatsugatake Brewery shared on Instagram footage from its booth on the final day of the Shingen-ko Festival. Although it rained the day before, the brewery expressed gratitude that many visitors still enjoyed its beer, and said that with hot weather expected today, it would be a day when the beer could be enjoyed even more deliciously.
Hop BroToday I want to talk about Yatsugatake Brewery. On the final day of the Shingen-ko Festival, they were serving Touchdown in Kofu, really livening up the whole atmosphere at the venue.
MugiWhoa! Beer at a festival booth already sounds exciting by itself!
Hop BroExactly. In the post, they said they were grateful that so many people drank it even though it rained the day before, and you can really feel the mood on the ground.
MugiHuh! It’s nice that they properly thanked the people who came even in the rain.
Hop BroAnd Yatsugatake Brewery is based in Hokuto, Yamanashi Prefecture, so it has that long-established feel of having grown the Touchdown brand over many years.
MugiTouchdown is a cool name, but I’m curious about what kind of beer it is!
Hop BroAccording to the official website, it’s a standard beer brewed since 1997, and the core is a lager-centered approach. It’s the kind of style they’ve built up through Pilsner and Kiyosato Lager, emphasizing a crisp finish.
MugiI hear “lager” a lot, but does crisp finish basically mean something you can drink easily and keep going with?
Hop BroThat’s pretty much right. Rather than making the hop aroma flashy, it’s good at being clean and easy to drink, and at pairing well with meals and festival food.
MugiI see! And since Kofu is expected to get hot this time, it’s basically beer weather!
Hop BroExactly. At a place like the Shingen-ko Festival, it’s great to be able to drink a locally rooted pint right there on the spot. Reading it made me want to head out for a beer and even the foam today.
MugiMe too! A glass that comes with the festival atmosphere is the best, and it makes me want to walk around the venue with a Touchdown in hand!
Yatsugatake Brewery posted about the final day of the Shingen-ko Festival on Instagram. In the post, the company expressed thanks to visitors, saying that although the previous day had unfortunately been rainy, “many beers were drunk.” It also said that Kofu would likely be hot today, calling it a day when the beer would taste even better.
The company is a brewery in Hokuto, Yamanashi Prefecture, and operates the “Yatsugatake Beer Touchdown” brand. According to its official website, Touchdown is a standard series that has been brewed since 1997, and the brewery has steadily built up beer-making centered on lagers such as Pilsner and Kiyosato Lager. As a brand named after the local Yatsugatake area, it has grown based in the Kiyosato Highlands.
This post clearly reflected the brand’s position. Serving beer directly at the festival venue and staying in step with visitors’ experience, including changes in weather and temperature, is one of the attractions unique to event booths. Rather than flashy promotion, the post put front and center a straightforward commitment to serving beer on site, conveying Touchdown’s established character and the feel of a brewery rooted in its region.
At a local event like the Shingen-ko Festival, beer is not just a drink, but also one of the elements that shapes the atmosphere of the venue. Yatsugatake Brewery’s post was a single image that illustrated that role well.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday I want to talk about Yatsugatake Brewery. On the final day of the Shingen-ko Festival, they were serving Touchdown in Kofu, really livening up the whole atmosphere at the venue.
MugiWhoa! Beer at a festival booth already sounds exciting by itself!
Hop BroExactly. In the post, they said they were grateful that so many people drank it even though it rained the day before, and you can really feel the mood on the ground.
MugiHuh! It’s nice that they properly thanked the people who came even in the rain.
Hop BroAnd Yatsugatake Brewery is based in Hokuto, Yamanashi Prefecture, so it has that long-established feel of having grown the Touchdown brand over many years.
MugiTouchdown is a cool name, but I’m curious about what kind of beer it is!
Hop BroAccording to the official website, it’s a standard beer brewed since 1997, and the core is a lager-centered approach. It’s the kind of style they’ve built up through Pilsner and Kiyosato Lager, emphasizing a crisp finish.
MugiI hear “lager” a lot, but does crisp finish basically mean something you can drink easily and keep going with?
Hop BroThat’s pretty much right. Rather than making the hop aroma flashy, it’s good at being clean and easy to drink, and at pairing well with meals and festival food.
MugiI see! And since Kofu is expected to get hot this time, it’s basically beer weather!
Hop BroExactly. At a place like the Shingen-ko Festival, it’s great to be able to drink a locally rooted pint right there on the spot. Reading it made me want to head out for a beer and even the foam today.
MugiMe too! A glass that comes with the festival atmosphere is the best, and it makes me want to walk around the venue with a Touchdown in hand!
