A Proposal to Enjoy Spring Rainy Days with Beer

Izumo Brewing Company in Izumo City, Shimane Prefecture, has announced a spring-only "Hanami Set." The article touches on the scene of rain on days when the cherry blossoms, once in full bloom, have begun to fall little by little, and suggests enjoying spring not only outdoors but also at home.

The set includes two kinds of beer. One is "IPA SAKURA," said to feature a floral aroma that evokes cherry blossoms along with the full-bodied character typical of an IPA. The other is "Hanayori Dango," a gentle-tasting beer with a subtle sweetness, presented as a bottle that balances drinkability and satisfaction. The lineup is approachable even for people who are not used to craft beer.

The brewery also operates a main taproom attached to its brewery, offering 12 taps of beer at a location five minutes on foot from Izumo City Station, and its Taisha shop is designed to be easy to stop by during sightseeing. From the perspective of a locally rooted brewery, it is an initiative that layers the changing seasons onto beer.

It is available for nationwide shipping through the online shop and is also said to be suitable as a gift. Because it is delivered by refrigerated shipping, it is convenient not only for drinking at home but also as a springtime present. As a spring-only product, sales end once stock runs out.