Himitsu Beer Introduces New "Mangorilla White" Amid Ise's Shikinen Sengu Buzz
Mie's Himitsu Beer unveiled its new release, "Mangorilla White," while touching on the region's growing excitement ahead of Ise's Shikinen Sengu. In the post, it references Hama-sangu and Okihiki while going into detail about the Mango Wheat (ABV 5%) made with plenty of mango.
In a post dated March 25, 2026, Ise-based brewery Himitsu Beer introduced its new beer, "Mangorilla White". The post opens by sharing the local atmosphere with the line, "Ise is finally starting to heat up ahead of the Shikinen Sengu." It also mentions that Hama-sangu was held on Sunday, purifying the body in the sea, and that there are timber-pulling teams in various parts of Ise-Shima, with Okihiki expected to begin from the latter half of Golden Week.
Running alongside that local festival context is a limited release that puts its fruit character front and center.
- Beer name: Mangorilla White
- Style: Mango Wheat
- ABV: 5%
According to the description, it uses a generous amount of ripe mango and is designed to finish with the soft mouthfeel of wheat. Centered on a tropical aroma, it aims for a drink that does not lean too far into sweetness, and the post emphasizes the balance between a "juice-like approachability" and "beery character." It is positioned as easy to enjoy both as a first drink and as a final drink, making it a beer that works well either with food or on its own.
Himitsu Beer has long made its stance clear in its profile, where it describes itself as "a brewery that creates a place to belong." This post is a clear expression of that philosophy. By tying a new release to the moment when Ise's seasonal events begin to move, it becomes a release that offers both visitors and locals the experience of "drinking the Ise of right now."
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.