THE KICHI Beer Included in Tochigi Craft Beer Sale at Tobu Utsunomiya
Tobu Utsunomiya Department Store started a Tochigi craft beer sale on August 22, featuring 29 items from nine breweries. THE KICHI from Nikko is among the participants, and brewery staff will join the sales floor for tastings on August 29 and 30.
Hop BroSomething pretty big is happening in Utsunomiya: Tobu Utsunomiya Department Store just launched a Tochigi craft beer showcase on August 22.
MugiWhat! A department store beer event? Nine breweries and 29 items sounds like the kind of selection that freezes me in front of the fridge.
Hop BroThe standout for me is that THE KICHI beers are part of it too. They are a brewery and cafe in Nikko that opened in August 2024 near the station, so the location is great for travelers.
MugiOh, nice! Getting beer brewed in Nikko right in Utsunomiya feels like a taste of Nikko nearby.
Hop BroExactly. And this lineup is not just the regular stuff, because limited releases are included along with the core beers, in both bottles and cans.
MugiWait, what does that really change? I get regular versus limited, but why is bottles and cans both such a big deal?
Hop BroIt matters a lot. That packaging difference changes portability, storage, and when you want to drink it. In plain terms, it makes it easier to choose the beer that fits your plan.
MugiYou almost turned that into a business seminar, but okay, so it really means easy for home drinking too. I’m with you now!
Hop BroAnd on August 29 and 30, there will be brewery visits and tastings at the sales floor. That is the fun part: you do not just buy beer, you get the brewer vibe too.
MugiThat sounds dangerously fun! Taste, shop, and even get an original sticker giveaway with eligible purchases? My budget is already sweating.
Hop BroThe participating lineup includes Abuden Bakushu, Ishii Jozo, Ushitora Brewery, THE KICHI, Tochigi Microbrewery, Nasu Kogen Beer, Nikko Brewing, 808 Brewery, and Romanticmura Brewery, so it is a nine-brewery local lineup that works as a great intro to Tochigi beer right now.
MugiThat settles it, I want a drink already. I’d start with THE KICHI and then go full Tochigi beer comparison mode!
Tochigi craft beer gathered in one place
A Tochigi craft beer section titled "Tochigi no Craft Beer" is running at Tobu Utsunomiya Department Store from August 22. The lineup brings together nine breweries from across the prefecture and totals 29 items. Both bottles and cans are available, with a mix of standard releases and more distinctive limited beers.
Among the participating breweries is THE KICHI, a brewery and cafe based in Nikko City. THE KICHI opened in the station-front area of Nikko in August 2024, making this a convenient chance for drinkers in Utsunomiya to pick up beer brewed in one of Tochigi's tourist hubs.
Breweries will join the floor on August 29 and 30
On Saturday, August 29 and Sunday, August 30, brewery representatives are scheduled to join the sales floor, and tastings are planned as well. Customers who buy eligible products will receive an original sticker from the Tochigi Craft Beer Cooperative.
Participating breweries
- Abuden Beer
- Ishii Brewing
- Ushitora Brewery
- THE KICHI
- Tochigi Microbrewery
- Nasu Boulder Brewing
- Nikko Brewing
- 808 Brewery
- Romantic Village Brewery
For beer fans in Utsunomiya, this is a practical way to compare Tochigi's breweries in one location. It also offers a snapshot of the prefecture's current craft beer scene, with THE KICHI representing Nikko on the sales floor.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroSomething pretty big is happening in Utsunomiya: Tobu Utsunomiya Department Store just launched a Tochigi craft beer showcase on August 22.
MugiWhat! A department store beer event? Nine breweries and 29 items sounds like the kind of selection that freezes me in front of the fridge.
Hop BroThe standout for me is that THE KICHI beers are part of it too. They are a brewery and cafe in Nikko that opened in August 2024 near the station, so the location is great for travelers.
MugiOh, nice! Getting beer brewed in Nikko right in Utsunomiya feels like a taste of Nikko nearby.
Hop BroExactly. And this lineup is not just the regular stuff, because limited releases are included along with the core beers, in both bottles and cans.
MugiWait, what does that really change? I get regular versus limited, but why is bottles and cans both such a big deal?
Hop BroIt matters a lot. That packaging difference changes portability, storage, and when you want to drink it. In plain terms, it makes it easier to choose the beer that fits your plan.
MugiYou almost turned that into a business seminar, but okay, so it really means easy for home drinking too. I’m with you now!
Hop BroAnd on August 29 and 30, there will be brewery visits and tastings at the sales floor. That is the fun part: you do not just buy beer, you get the brewer vibe too.
MugiThat sounds dangerously fun! Taste, shop, and even get an original sticker giveaway with eligible purchases? My budget is already sweating.
Hop BroThe participating lineup includes Abuden Bakushu, Ishii Jozo, Ushitora Brewery, THE KICHI, Tochigi Microbrewery, Nasu Kogen Beer, Nikko Brewing, 808 Brewery, and Romanticmura Brewery, so it is a nine-brewery local lineup that works as a great intro to Tochigi beer right now.
MugiThat settles it, I want a drink already. I’d start with THE KICHI and then go full Tochigi beer comparison mode!
