THE KICHI to Join Craft Beer Festa at JR Nikko Station on July 25-26
THE KICHI brewery & cafe in Nikko, Tochigi, will take part in the Craft Beer Festa in front of JR Nikko Station on July 25 and 26. The two-day event also includes sake sales on July 25 only and an original train-card giveaway for merchandise buyers.
Hop BroSummer in Nikko just got interesting. THE KICHI pop-up is happening at the Craft Beer Festa at JR Nikko Station on July 25 and 26.
MugiWait, beer right by the station? In front of JR Nikko Station sounds dangerously convenient for a casual detour!
Hop BroExactly. It's THE KICHI brewery & cafe from Nikko, and while the beer lineup isn't announced yet, the whole point is grabbing local craft beer mid-trip.
MugiHold on, what does beer style even mean? The second people say IPA or lager, my brain starts taking attendance.
Hop BroA style is basically a beer category. It tells you the rough direction of flavor and aroma, so the mystery lineup is part of the fun here.
MugiOkay, I can work with that. But getting an original train card with your purchase is wild; this festival has unexpected rail-nerd DLC!
Hop BroAnd not just one. There are two card designs, made by JR Nikko Station staff, themed after the 107 series and 253 series, one per purchase while supplies last.
MugiWhat is this event doing to me? And sake is only on July 25? Saturday really said, let's multiclass.
Hop BroRain or shine, and it runs 11:00 to 17:00. That station-front setup works for tourists and locals alike, and honestly I already want a pour.
MugiSame, I'm sold. A cold beer in Nikko with a shot at train cards and maybe sake on Saturday sounds way too good.
THE KICHI brewery & cafe, based in Nikko, Tochigi, will join the "Craft Beer Festa in JR Nikko Station" in front of JR Nikko Station on July 25 and 26. The station-front setting makes it a fitting summer weekend stop for beer fans passing through Nikko.
Event details
- Dates: July 25 (Sat) and July 26 (Sun), 2026
- Hours: 11:00 a.m. to 5:00 p.m.
- Venue: In front of JR East Nikko Station
- Notes: Held rain or shine; sake will be sold only on July 25
A special bonus is planned for customers who buy merchandise at the event: an original train card created by JR Nikko Station staff. Two different designs will be handed out across the two days, featuring the 107 series and the 253 series, and each purchase is limited to one card while supplies last.
THE KICHI is a brewery and cafe in Nikko that has made good use of its station-area location to serve both travelers and local visitors. This appearance brings its craft beer into one of the city's most walk-in-friendly settings, right in the middle of the Nikko summer travel season.
Source: Instagram post
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroSummer in Nikko just got interesting. THE KICHI pop-up is happening at the Craft Beer Festa at JR Nikko Station on July 25 and 26.
MugiWait, beer right by the station? In front of JR Nikko Station sounds dangerously convenient for a casual detour!
Hop BroExactly. It's THE KICHI brewery & cafe from Nikko, and while the beer lineup isn't announced yet, the whole point is grabbing local craft beer mid-trip.
MugiHold on, what does beer style even mean? The second people say IPA or lager, my brain starts taking attendance.
Hop BroA style is basically a beer category. It tells you the rough direction of flavor and aroma, so the mystery lineup is part of the fun here.
MugiOkay, I can work with that. But getting an original train card with your purchase is wild; this festival has unexpected rail-nerd DLC!
Hop BroAnd not just one. There are two card designs, made by JR Nikko Station staff, themed after the 107 series and 253 series, one per purchase while supplies last.
MugiWhat is this event doing to me? And sake is only on July 25? Saturday really said, let's multiclass.
Hop BroRain or shine, and it runs 11:00 to 17:00. That station-front setup works for tourists and locals alike, and honestly I already want a pour.
MugiSame, I'm sold. A cold beer in Nikko with a shot at train cards and maybe sake on Saturday sounds way too good.
