HOJO Brewing & Stays Sells a 6-Bottle Set of English-Style "Bitter" for 4,200 Yen
HOJO Brewing & Stays (Ehime) is selling its new English Bitter-style product, "Bitter," as a 6-bottle set for 4,200 yen. It has an ABV of 5.0% and an IBU of 14. It is a beer that balances malty flavors evoking nuts, caramel, and raisins with a crisp, easy-drinking finish.
Hop BroToday’s new release from Ehime’s HOJO Brewing & Stays is "[6 Bottles] Bitter." It’s an English Bitter, and the 6-bottle set is 4,200 yen including tax!
MugiHuh! Even though it’s called "Bitter," does that mean it’s super bitter?!
Hop BroThat’s the interesting part. It’s 5.0% ABV and 14 IBU. The bitterness is restrained, and it’s designed to go down smoothly.
MugiIBU is suddenly a science term! Is 14 high or low?
Hop BroIBU is a guideline for bitterness, and 14 is very mild. It’s much gentler than a punchy IPA, so it works well as a first drink too.
MugiOhhh! So even a craft beer beginner like me could handle it! What does it taste like?
Hop BroThe malt takes center stage, with aromas of nuts, caramel, and raisins that come through softly. Instead of blasting you with flashy hops, it stays calm and classic, true to an old-school ale.
MugiWhat is that! It sounds like dessert, but it drinks cleanly? That’s unfair! I could keep drinking it forever while watching a movie!
Hop BroExactly. It’s a versatile beer you can sip casually all evening. It works before a meal or later in the night, and since it comes from a brewery by the sea, it really feels like a beer that fits into everyday life.
MugiIt’s decided! Tonight, we’re toasting with HOJO Brewing & Stays’ Bitter. My mouth is already fully waiting for caramel and nuts!
A classic ale from HOJO Brewing & Stays that fits everyday life
HOJO Brewing & Stays, based in Matsuyama, Ehime Prefecture, is offering "[6 Bottles] Bitter" through its online shop. The price is 4,200 yen including tax. The product description indicates that it is designed with a classic ale enjoyed in British pubs in mind.
The style is English Bitter, and the ABV is 5.0%. The flavor profile is centered on malt, with notes of nuts, caramel, and raisins. Meanwhile, the IBU is kept to 14, so rather than the strong bitterness one might expect from the name "Bitter," the beer is crafted with lightness and drinkability in mind.
Designed to handle both "the first glass" and "the next glass"
This product is positioned as a versatile option that works both as an aperitif and later as you keep drinking. It is also presented as a good match for long, relaxing occasions such as reading, watching movies, or following sports. Rather than relying on flashy hop aroma, it leans toward slowly enjoying the depth of the malt.
Brewery background
HOJO Brewing & Stays is a brewery operating in the Hojo area of Matsuyama City. Its official shop highlights its "location close to the sea," and in addition to a taproom, it also offers guesthouse accommodations. Its approach of designing the craft beer experience to include not only brewing but also staying there is reflected in this Bitter's easygoing, "sippable all evening" character.
A single beer that repositions a classic English ale for modern everyday life in Japan. For anyone looking for something moderately balanced and unlikely to cause palate fatigue, this looks like a strong option.
Release information (as of confirmation)
- Product name: [6 Bottles] Bitter
- Brewery: HOJO Brewing & Stays
- Price: 4,200 yen (tax included)
- Style: English Bitter
- ABV: 5.0%
- IBU: 14
- Published: July 7, 2025, 15:38
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday’s new release from Ehime’s HOJO Brewing & Stays is "[6 Bottles] Bitter." It’s an English Bitter, and the 6-bottle set is 4,200 yen including tax!
MugiHuh! Even though it’s called "Bitter," does that mean it’s super bitter?!
Hop BroThat’s the interesting part. It’s 5.0% ABV and 14 IBU. The bitterness is restrained, and it’s designed to go down smoothly.
MugiIBU is suddenly a science term! Is 14 high or low?
Hop BroIBU is a guideline for bitterness, and 14 is very mild. It’s much gentler than a punchy IPA, so it works well as a first drink too.
MugiOhhh! So even a craft beer beginner like me could handle it! What does it taste like?
Hop BroThe malt takes center stage, with aromas of nuts, caramel, and raisins that come through softly. Instead of blasting you with flashy hops, it stays calm and classic, true to an old-school ale.
MugiWhat is that! It sounds like dessert, but it drinks cleanly? That’s unfair! I could keep drinking it forever while watching a movie!
Hop BroExactly. It’s a versatile beer you can sip casually all evening. It works before a meal or later in the night, and since it comes from a brewery by the sea, it really feels like a beer that fits into everyday life.
MugiIt’s decided! Tonight, we’re toasting with HOJO Brewing & Stays’ Bitter. My mouth is already fully waiting for caramel and nuts!
