Sendai 89ERS to Open a Limited-Time Shop at JR Sendai Station's Haremachi Court on April 15
Sendai 89ERS will hold a pop-up event, "NINERS HOOP Shop," at Haremachi Court on the second floor of JR Sendai Station from April 15 to 22. In addition to player panels, limited-edition merchandise, and a visit event, booths in partnership with local companies will also be featured.
Hop BroToday it's a station pop-up for the Sendai 89ERS, right? The "NINERS HOOP Shop" will open at Haremachi Court on the second floor of JR Sendai Station from April 15 to 22.
MugiWait, they're doing that inside the station!? That's super convenient, since you can stop by while transferring!
Hop BroExactly. The venue will have life-size player panels, limited collaboration items, and even a Tina appearance event, so it's at the level where your oshi activities are jammed together.
MugiThat sounds fun! But who is Tina again? Just the fact that there's a mascot visit already gets me hyped!
Hop BroWhat's interesting is that it's not just club support there are also booths in partnership with municipalities and local companies, so it's structured like a whole-region exhibition.
MugiHuh, but why does a craft beer article feel so much like a city event? Who exactly is Great Dane?
Hop BroGreat Dane Brewing was founded in 1994 in Madison, Wisconsin, and opened a brewery in Akiu, Taihaku Ward, Sendai City, in October 2023. The key point is that the new Akiu brewery connects with the city of Sendai.
MugiWhoa, they have that much history!? And they're not just new to Sendai, they're also thinking about how they pair with Tohoku ingredients. That's seriously the real deal.
Hop BroAt the attached restaurant, you can pair freshly brewed beer with Tohoku and Miyagi dishes, so you can enjoy not just the beer itself but also the pairing experience.
MugiAnd with hours from 10 a.m. to 7 p.m. Sunday through Thursday, and until 8 p.m. on Fridays and Saturdays, it's easy to go! I'd love to drop by after work, look at the merchandise, cheer them on, and then have a drink at the end!
Hop BroExactly. If you can enjoy both the city and craft beer through the Sendai 89ERS, it's excellent as a side trip before or after a game, and this is definitely the kind of thing that makes both me and Mugi want to go out for drinks.
The pop-up event "NINERS HOOP Shop" for the Sendai 89ERS will be held at Haremachi Court on the second floor of JR Sendai Station from April 15 to 22. The venue will feature life-size player panels, limited collaboration products, a Tina appearance event, and booths in cooperation with municipalities and local companies. Hours are 10:00-19:00 Sunday through Thursday and 10:00-20:00 on Fridays and Saturdays.
Great Dane Brewing is a brewery founded in 1994 in Madison, Wisconsin, USA, and in October 2023 it established a new brewery in Akiu, Taihaku Ward, Sendai City, Miyagi Prefecture. At its attached restaurant, visitors can enjoy freshly brewed beer paired with dishes that make use of ingredients from Tohoku and Miyagi. As a brand that has been promoting craft beer from its Sendai base, it also has strong compatibility with local events held in front of the station.
What makes this project special is that it is being held inside the station, making it easy not only for spectators but also for commuters, students, and transfer passengers to stop by. Because club merchandise and local partnership booths can all be seen in one place, it is an event that makes it easy to turn attention to the city's charms and local products, using the Sendai 89ERS initiative as an entry point.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday it's a station pop-up for the Sendai 89ERS, right? The "NINERS HOOP Shop" will open at Haremachi Court on the second floor of JR Sendai Station from April 15 to 22.
MugiWait, they're doing that inside the station!? That's super convenient, since you can stop by while transferring!
Hop BroExactly. The venue will have life-size player panels, limited collaboration items, and even a Tina appearance event, so it's at the level where your oshi activities are jammed together.
MugiThat sounds fun! But who is Tina again? Just the fact that there's a mascot visit already gets me hyped!
Hop BroWhat's interesting is that it's not just club support there are also booths in partnership with municipalities and local companies, so it's structured like a whole-region exhibition.
MugiHuh, but why does a craft beer article feel so much like a city event? Who exactly is Great Dane?
Hop BroGreat Dane Brewing was founded in 1994 in Madison, Wisconsin, and opened a brewery in Akiu, Taihaku Ward, Sendai City, in October 2023. The key point is that the new Akiu brewery connects with the city of Sendai.
MugiWhoa, they have that much history!? And they're not just new to Sendai, they're also thinking about how they pair with Tohoku ingredients. That's seriously the real deal.
Hop BroAt the attached restaurant, you can pair freshly brewed beer with Tohoku and Miyagi dishes, so you can enjoy not just the beer itself but also the pairing experience.
MugiAnd with hours from 10 a.m. to 7 p.m. Sunday through Thursday, and until 8 p.m. on Fridays and Saturdays, it's easy to go! I'd love to drop by after work, look at the merchandise, cheer them on, and then have a drink at the end!
Hop BroExactly. If you can enjoy both the city and craft beer through the Sendai 89ERS, it's excellent as a side trip before or after a game, and this is definitely the kind of thing that makes both me and Mugi want to go out for drinks.
