A New Pilsner Reflecting Spring in Fukui

Awa Brewing announced the release of its new beer "Runner's High (Runner's High)" on Instagram. In the post it was introduced as a "NEW BEER," and the style is Pilsner with Yuzu. It is a customized version of a beer of the same name brewed last year, and this time the recipe reportedly aims for an even fresher finish by infusing yuzu peel.

As the description, "a refreshing flavor that runs through the season of dancing cherry blossoms," suggests, the concept clearly targets springtime outdoor drinking. In the brewer's comments, they speak about the annual Fukui Sakura Marathon held at the end of March, highlighting the kind of local context you'd expect from a brewery that supports community events through beer.

Specs

- Style: Pilsner with Yuzu
- ABV: 5.5%
- IBU: 19.6
- SRM: 2.9
- Malts: Pilsen, six-row barley malt from Fukui Prefecture
- Hops: Motueka
- Yeast: Diamond (lager yeast)
- Others: Yuzu peel

Bitterness is restrained, with a pale, low-SRM design. Built around the crispness typical of a lager and layered with the subtle acidity and aroma from yuzu, it sounds balanced enough to suit a post-workout drink or daytime sipping.

Local Roots in the Label

The label was designed by Fukui artist naw. Featuring watercolor cherry blossoms prominently, the design reinforces the limited-season feel visually as well. What stands out is that the brewery has turned the beer into a single work that includes not just the flavor, but also collaboration among local creators, which is consistent with its messaging.

On its official website, Awa Brewing presents itself as a craft beer brand "born in Fukui" and promotes building connections through beer. This "Runner's High" seems to be a seasonal release that connects that stance with a spring local event.