Great Dane Brewing offers SENDAI HELLES at the Iris Ohyama booth for Aoba Matsuri
Great Dane Brewing announced on Instagram that it will sell “SENDAI HELLES” at the Iris Ohyama booth during Sendai's Aoba Matsuri on May 16 and 17. The notice highlights a spring-like package and a brand that is also popular at the restaurant.
Hop BroTo go with Aoba Matsuri, Great Dane Brewing is bringing out SENDAI HELLES. Being able to buy it at the Iris Ohyama booth is a pretty interesting move.
MugiWhat, beer at a corporate booth!? Just hearing that it’s for sale at Nishi Park makes the festival mood shoot right up!
Hop BroAnd the main brewery booth is at Kotodai Park, so it really feels rooted in Sendai across the different venues.
MugiHey, hey, what’s a Helles!? Helles style suddenly makes this feel like a beer exam!
Hop BroHelles is a German-style pale lager, and the key is the sweetness of Munich malt plus a restrained hop aroma.
MugiMunich malt again with the hard names! Does the sweetness of the malt really make that much difference?
Hop BroExactly. It’s the malt that builds the toasty base, and when you add a light hop touch, the toasty foundation comes together beautifully.
MugiI get it, that’s why the drinking feel is so gentle! Mellow and soft sounds really easy to drink.
Hop BroAnd with the spring-like package and the feel of the zelkova-lined streets, it’s perfect for Aoba Matsuri.
MugiNice, and with 5% alcohol it sounds like a perfect first drink for the festival!
Hop BroGreat Dane is a brand founded in 1994, and since it also brews in Akiu, Sendai, you can really feel the connection to the region.
MugiJust reading about it makes me want to drink it! If you can taste it fresh on site, there’s no question this is a must-go.
Sales timed for Aoba Matsuri
Great Dane Brewing announced on Instagram that it will sell “SENDAI HELLES” at the Iris Ohyama booth in conjunction with Sendai's Aoba Matsuri. The sales dates are Saturday, May 16 and Sunday, May 17, and the venue is Nishi Park. The post also says that Great Dane Brewing's own booth will be at Kotodai Park.
“SENDAI HELLES” is introduced as a beer that is popular at the restaurant, with an alcohol content of 5%. It is said to have a mellow, soft drinking quality, with the sweetness of Munich malt layered with a restrained hop aroma. The post also mentions the spring-like package inspired by the zelkova tree-lined streets that color the city, giving it a presentation tied to the seasonal feel of Aoba Matsuri.
Great Dane Brewing is a craft beer brand founded in 1994 in Madison, Wisconsin, USA. In Akiu, Taihaku Ward, Sendai, Miyagi Prefecture, it operates a brewery and restaurant, serving as a base where freshly brewed beer can be enjoyed on site. This move, offering its own beer from a local company booth in step with a major event in Sendai, is worth noting as an effort to emphasize its connection to the community.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroTo go with Aoba Matsuri, Great Dane Brewing is bringing out SENDAI HELLES. Being able to buy it at the Iris Ohyama booth is a pretty interesting move.
MugiWhat, beer at a corporate booth!? Just hearing that it’s for sale at Nishi Park makes the festival mood shoot right up!
Hop BroAnd the main brewery booth is at Kotodai Park, so it really feels rooted in Sendai across the different venues.
MugiHey, hey, what’s a Helles!? Helles style suddenly makes this feel like a beer exam!
Hop BroHelles is a German-style pale lager, and the key is the sweetness of Munich malt plus a restrained hop aroma.
MugiMunich malt again with the hard names! Does the sweetness of the malt really make that much difference?
Hop BroExactly. It’s the malt that builds the toasty base, and when you add a light hop touch, the toasty foundation comes together beautifully.
MugiI get it, that’s why the drinking feel is so gentle! Mellow and soft sounds really easy to drink.
Hop BroAnd with the spring-like package and the feel of the zelkova-lined streets, it’s perfect for Aoba Matsuri.
MugiNice, and with 5% alcohol it sounds like a perfect first drink for the festival!
Hop BroGreat Dane is a brand founded in 1994, and since it also brews in Akiu, Sendai, you can really feel the connection to the region.
MugiJust reading about it makes me want to drink it! If you can taste it fresh on site, there’s no question this is a must-go.
