Great Dane Brewing to Pour at Nagamachi Autumn Cheering Festival on October 3–4
Great Dane Brewing will set up a booth at the Nagamachi Autumn Cheering Festival on October 3 and 4, 2026, at the west plaza of JR Nagamachi Station in Sendai. Visitors can enjoy the brewery’s beers while watching a public viewing of a Sendai 89ERS away game.
Hop BroNagomachi Yellow Support Fest is on! Great Dane Brewing will have a booth at the JR Nagamachi Station West Exit Plaza Park on October 3 and 4.
MugiWhat, we can cheer for Sendai 89ERS with beer in hand? I need to hydrate before I lose my voice!
Hop BroThere will be a public viewing of the away game against Levanga Hokkaido, with tip-off scheduled for 2 p.m. The festival runs noon to 5 p.m. on both days.
MugiCheer performances and a greeting from Tina the mascot too? With food stalls everywhere, we can hold a very serious lunch-time strategy meeting!
Hop BroGreat Dane Brewing traces its roots to a brand founded in Wisconsin in 1994, and it now brews in Sendai at its Akiu facility.
MugiThe article says traditional styles, modern techniques—that suddenly sounds like a science lab! What does that mean for beer?
Hop BroIt means respecting classic recipes such as pilsners and Scotch ales while refining temperature and fermentation control—making beer easy to drink, vividly aromatic.
MugiOh, I get it! Akiu Pilsner for something crisp, or malt-rich Scotch Ale when I want deeper flavor!
Hop BroExactly. Everyday IPA and the light Great Lager are also signature options. At Akiu, they suggest pairings with Miyagi ingredients, so the festival food should be fun too.
MugiThen October 3 and 4 are for cheering in Nagamachi with a beer! We’ll check for possible bad-weather cancellation—and toast before tip-off!
Great Dane Brewing has announced its participation in the Nagamachi Autumn Cheering Festival, taking place on October 3 and 4, 2026.
The event will be held at the west plaza of JR Nagamachi Station in Sendai’s Taihaku Ward from noon to 5 p.m. both days. As part of the NAGAMACHI COLLAB ACTION 2026 regional revitalization program, the venue will host public viewings of the Sendai 89ERS’ away games against Levanga Hokkaido. Tip-off is scheduled for 2 p.m., with the program also featuring performances by the Sendai 89ERS Cheers, a youth cheer class, and appearances by the team mascot Tina. Food vendors from the Nagamachi shopping district and sponsor companies will also be present.
Great Dane Brewing will join the food and beverage lineup, giving visitors an opportunity to pair basketball viewing with locally brewed beer.
The brewery traces its roots to a brand founded in Wisconsin, USA, in 1994. In January 2024, it opened a brewery in Akiu, Taihaku Ward, Sendai, under the motto “Wisconsin Born, Sendai Brewed.” Its brewing approach combines established beer traditions, carefully selected ingredients, and modern techniques.
Its lineup includes Akiu Pilsner, Scotch Ale, Everyday IPA, and Great Lager. The Akiu brewery also operates a restaurant that pairs its beers with dishes made using Miyagi ingredients.
For beer fans and basketball supporters alike, the festival offers a chance to enjoy a Sendai-brewed pint while cheering on the 89ERS in Nagamachi. The event may be canceled in the event of severe weather.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroNagomachi Yellow Support Fest is on! Great Dane Brewing will have a booth at the JR Nagamachi Station West Exit Plaza Park on October 3 and 4.
MugiWhat, we can cheer for Sendai 89ERS with beer in hand? I need to hydrate before I lose my voice!
Hop BroThere will be a public viewing of the away game against Levanga Hokkaido, with tip-off scheduled for 2 p.m. The festival runs noon to 5 p.m. on both days.
MugiCheer performances and a greeting from Tina the mascot too? With food stalls everywhere, we can hold a very serious lunch-time strategy meeting!
Hop BroGreat Dane Brewing traces its roots to a brand founded in Wisconsin in 1994, and it now brews in Sendai at its Akiu facility.
MugiThe article says traditional styles, modern techniques—that suddenly sounds like a science lab! What does that mean for beer?
Hop BroIt means respecting classic recipes such as pilsners and Scotch ales while refining temperature and fermentation control—making beer easy to drink, vividly aromatic.
MugiOh, I get it! Akiu Pilsner for something crisp, or malt-rich Scotch Ale when I want deeper flavor!
Hop BroExactly. Everyday IPA and the light Great Lager are also signature options. At Akiu, they suggest pairings with Miyagi ingredients, so the festival food should be fun too.
MugiThen October 3 and 4 are for cheering in Nagamachi with a beer! We’ll check for possible bad-weather cancellation—and toast before tip-off!
