Azumino Brewery to Serve Two Beers at the Hakuba Craft Beer Marche
Azumino Brewery will open a booth at the "Craft Beer Marche in Hakuba," held at Wahara Ground in the Iida district of Hakuba Goryu on June 6 and 7, 2026. Centered on its flagship beers, "Azumino Sawayaka Saison" and "Azumino Fruit Ale," the brewery will showcase a distinctive character that makes the most of local ingredients.
Hop BroThe big highlight this time is the Craft Beer Marche in Hakuba that Azumino Brewery is bringing to Hakuba. It's being held on June 6 and 7, 2026, at Wahara Ground in the Iida district of Hakuba Goryu.
MugiWhat, a beer marche in Hakuba? And it's free admission? That's basically reason enough to go!
Hop BroAnd Azumino Brewery is a brewpub with an attached brewery in front of JR Hotaka Station, where you can drink while looking at the brewing equipment. The fact that they also think about pairings with local dishes is strong.
MugiWhoa, wait, you mean you drink while looking at the beer being brewed? My brain is already in information overload and it's making the flavor sound better!
Hop BroThe first thing I'd recommend is Azumino Sawayaka Saison. It's a saison with a grape-like white-wine feel layered with sake-like sharpness and richness, so it's pretty distinctive.
MugiA saison? And it's white-wine-like but also sake-like? A whole taste committee has started meeting in my head!
Hop BroIn short, it's a beer with bright fermentation-derived aromas and a crisp finish. Plus, they use rice from their own farm, Kazesayaka, and spend more than six hours in a saccharification kettle preparing the steamed rice.
MugiMore than six hours!? That's not beer anymore, that's basically brewing ascetic training!
Hop BroWhat's more, this Sawayaka Saison is also a three-time consecutive winner at the JGBA. If it appears at the event, it's the kind of beer you'd want to choose first.
MugiThe other one is a fruit beer, right? I love apples, so that's basically victory before I even drink it!
Hop BroExactly, Azumino Fruit Ale will be there too. It uses plenty of apple juice from Azumino-grown apples like Shinano Gold and Shinano Sweet, and it's made to be crisp and tart rather than sweet.
MugiDrinking a saison in Hakuba and finishing with an apple fruit ale sounds amazing! I want to soak myself head to toe in that easy-to-drink, locally rooted feeling!
Hop BroYeah, I like how it turns the flavor of Azumino's land directly into beer. On the weekend, I'd want to spend time in Hakuba slowly comparing these two refreshing pillars.
Setting Up at an Event in Hakuba
Azumino Brewery will have a booth at "Craft Beer Marche in Hakuba." The event runs on Saturday, June 6, 2026, from 12:00 to 21:00 and Sunday, June 7, from 10:00 to 16:00, at Wahara Ground in the Iida district of Hakuba Goryu. Admission is free, and beer will be sold using tickets.
This booth introduction also highlights the brewery's character. Azumino Brewery is a restaurant with an attached brewery in Azumino City, Nagano Prefecture, right in front of JR Oito Line's Hotaka Station, where guests can enjoy food and drink while watching the brewing equipment. Its offerings are designed with pairings in mind, especially with dishes made from local ingredients, and it has a strong presence as a brewpub.
Two beers are scheduled to be served at the event.
- Azumino Sawayaka Saison
A saison intended to layer a grape-like white-wine aroma with the crispness and richness of sake. Using rice from its own farm, Kazesayaka, the brewery also puts considerable effort into the mash, preparing steamed rice over more than six hours in a saccharification kettle. It is also an award-winning beer, recognized three years in a row at the JGBA.
- Azumino Fruit Ale
A fruit ale made with plenty of apple juice from apples grown in Azumino, such as Shinano Gold and Shinano Sweet. Rather than emphasizing sweetness, it is finished as a refreshingly crisp beer that brings out the tartness of the apples.
Azumino Brewery is a brewery whose approach is clear: it turns the ingredients of Azumino into its own character. At the Hakuba event, through its refreshing saison and fruit-forward fruit ale, visitors will likely be able to experience the company's signature "easy-to-drink, locally rooted" style.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroThe big highlight this time is the Craft Beer Marche in Hakuba that Azumino Brewery is bringing to Hakuba. It's being held on June 6 and 7, 2026, at Wahara Ground in the Iida district of Hakuba Goryu.
MugiWhat, a beer marche in Hakuba? And it's free admission? That's basically reason enough to go!
Hop BroAnd Azumino Brewery is a brewpub with an attached brewery in front of JR Hotaka Station, where you can drink while looking at the brewing equipment. The fact that they also think about pairings with local dishes is strong.
MugiWhoa, wait, you mean you drink while looking at the beer being brewed? My brain is already in information overload and it's making the flavor sound better!
Hop BroThe first thing I'd recommend is Azumino Sawayaka Saison. It's a saison with a grape-like white-wine feel layered with sake-like sharpness and richness, so it's pretty distinctive.
MugiA saison? And it's white-wine-like but also sake-like? A whole taste committee has started meeting in my head!
Hop BroIn short, it's a beer with bright fermentation-derived aromas and a crisp finish. Plus, they use rice from their own farm, Kazesayaka, and spend more than six hours in a saccharification kettle preparing the steamed rice.
MugiMore than six hours!? That's not beer anymore, that's basically brewing ascetic training!
Hop BroWhat's more, this Sawayaka Saison is also a three-time consecutive winner at the JGBA. If it appears at the event, it's the kind of beer you'd want to choose first.
MugiThe other one is a fruit beer, right? I love apples, so that's basically victory before I even drink it!
Hop BroExactly, Azumino Fruit Ale will be there too. It uses plenty of apple juice from Azumino-grown apples like Shinano Gold and Shinano Sweet, and it's made to be crisp and tart rather than sweet.
MugiDrinking a saison in Hakuba and finishing with an apple fruit ale sounds amazing! I want to soak myself head to toe in that easy-to-drink, locally rooted feeling!
Hop BroYeah, I like how it turns the flavor of Azumino's land directly into beer. On the weekend, I'd want to spend time in Hakuba slowly comparing these two refreshing pillars.
