Hideji Beer reports to Governor Kimura on the launch of sales of Kumamoto reconstruction beer "HOPeStepJump"
Hideji Beer, based in Nobeoka City, Miyazaki Prefecture, reported to Governor Kimura that sales of the Kumamoto reconstruction beer "HOPeStepJump," released on April 1, had begun. Members of the Kumamoto Nichinichi Shimbun and KCBA were present, and the message of recovery and reuse was conveyed.
Hop BroHideji Beer in Nobeoka City, Miyazaki Prefecture reported to Governor Kimura that sales of the Kumamoto reconstruction beer "HOPeStepJump" had begun. It’s a bottle carrying reconstruction on its shoulders already sounds intense from the name alone, right?
MugiWait, what is that! Even though it’s a beer story, it feels like there’s a ton of drama behind it!
Hop BroAnd it was released on April 1, with members of the Kumamoto Nichinichi Shimbun and KCBA also there for the report. A glass that connects the region is so craft-beer-like, isn’t it?
MugiKCBA is the first I’ve heard of that, but what does it stand for? That’s the part I’m already curious about!
Hop BroIt stands for the Kyushu Craft Beer Association. This time Kumamoto Nichinichi Shimbun was there too, and it’s great that the industry and the region are facing the same direction.
MugiWow! And reusing beer tanks from the damaged Aso Farm Land? You can actually do that!?
Hop BroYou can. Taking in tanks that could no longer be used and having a local steel company repair them and bring them back to life is exactly the idea of not making something new, but reviving it.
MugiBut can tanks really be fixed that easily? I can’t picture it; it sounds like a huge factory overhaul!
Hop BroThat’s what makes it fascinating in a geeky way: they work on them while checking metal integrity and the piping around them. The article doesn’t specify the style, but this is the kind of beer that makes you drink in the background story as much as the flavor.
MugiI get it, it’s the kind of beer that gets you emotionally invested before you even drink it! And if there are only a few left, I need to check it out fast!
Hop BroExactly. Hideji Beer also does factory tours and community partnerships, and their locally rooted stance is consistent throughout. This is definitely something I want to drink right now, and I want to raise a glass with the story included.
MugiYeah, yeah, I’m curious about the taste too, but I want to drink it together with the story of reconstruction!
Hideji Beer, based in Nobeoka City, Miyazaki Prefecture, reported to Governor Kimura that sales of the Kumamoto reconstruction beer "HOPeStepJump" had begun. Regarding the product released on April 1, it was said that, the other day, members of the Kumamoto Nichinichi Shimbun and KCBA (Kyushu Craft Beer Association) gathered together for the report.
At the reporting session, the governor offered warm words about the company’s attitude, and also expressed support for the effort to take in beer tanks from Aso Farm Land that had become unusable due to the disaster and repair and reuse them with the help of a local steel company. The idea of not "making something new" but instead "bringing something back into use in a usable form" is something worth noting even in the craft beer world.
Hideji Beer is a brewery based in Nobeoka City, Miyazaki Prefecture, and it also introduces locally rooted efforts such as factory tours and community collaboration. With that background in mind, "HOPeStepJump" comes into view not as merely an announcement of a new product, but as a beer that layers together regional recovery, renewal, and an attitude toward making things.
The article also says there are only a few left, so anyone interested should check it out soon. This is a beer to enjoy not only for its taste, but also for the story behind it.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroHideji Beer in Nobeoka City, Miyazaki Prefecture reported to Governor Kimura that sales of the Kumamoto reconstruction beer "HOPeStepJump" had begun. It’s a bottle carrying reconstruction on its shoulders already sounds intense from the name alone, right?
MugiWait, what is that! Even though it’s a beer story, it feels like there’s a ton of drama behind it!
Hop BroAnd it was released on April 1, with members of the Kumamoto Nichinichi Shimbun and KCBA also there for the report. A glass that connects the region is so craft-beer-like, isn’t it?
MugiKCBA is the first I’ve heard of that, but what does it stand for? That’s the part I’m already curious about!
Hop BroIt stands for the Kyushu Craft Beer Association. This time Kumamoto Nichinichi Shimbun was there too, and it’s great that the industry and the region are facing the same direction.
MugiWow! And reusing beer tanks from the damaged Aso Farm Land? You can actually do that!?
Hop BroYou can. Taking in tanks that could no longer be used and having a local steel company repair them and bring them back to life is exactly the idea of not making something new, but reviving it.
MugiBut can tanks really be fixed that easily? I can’t picture it; it sounds like a huge factory overhaul!
Hop BroThat’s what makes it fascinating in a geeky way: they work on them while checking metal integrity and the piping around them. The article doesn’t specify the style, but this is the kind of beer that makes you drink in the background story as much as the flavor.
MugiI get it, it’s the kind of beer that gets you emotionally invested before you even drink it! And if there are only a few left, I need to check it out fast!
Hop BroExactly. Hideji Beer also does factory tours and community partnerships, and their locally rooted stance is consistent throughout. This is definitely something I want to drink right now, and I want to raise a glass with the story included.
MugiYeah, yeah, I’m curious about the taste too, but I want to drink it together with the story of reconstruction!
