A new sales rollout during Obon

In an Instagram post dated August 15, Great Dane Brewing announced that WHITE ALE is now available at its restaurant shop and online store. The beer had previously been released early at participating Seven-Eleven stores across Miyagi Prefecture, so this update broadens where customers can buy it.

WHITE ALE is presented as a refreshing beer with bright citrus aromas, gentle spice notes, and a smooth wheat-driven mouthfeel. The post lists the price at 550 yen and positions it as a good fit for the warmer season.

The brewery also introduced a new red tote bag, priced at 1,500 yen. That addition expands its souvenir lineup.

Akiu brewery context

The same post noted that the first clear sunshine during the Obon holiday had finally arrived, and showed children enjoying cornhole outdoors. Cornhole is a simple American game in which players throw bean bags at a board with a hole in it.

Founded in Wisconsin in 1994, Great Dane Brewing now operates in Akiu, Taihaku Ward, Sendai, where its brewery and restaurant offer fresh beer in a setting designed for both locals and travelers. The post reflects that mix of product news and on-site atmosphere.