Kagoya Brewery releases canned lager "Enmusubi," nurtured with the people of Komae
Kagoya Brewery, run by the local sake specialty shop "Kagoya" in Komae City, has turned its community-connected lager beer "Enmusubi -enmusubi-" into a product. With a clear barley sweetness and a crisp finish, it is a Komae-born brew offered in 350 ml cans.
Hop BroAn interesting drink has come out of Komae, right? The story is that Kagoya Brewery's Enmusubi -enmusubi- is now in a can.
MugiWhoa! A town beer? What is that? It sounds romantic, but what does it taste like?
Hop BroThe style is a traditional Helles-style lager. Its strengths are a clear barley sweetness and a sharp, clean finish.
MugiOhhh! But what is a Helles? When I hear lager, they all kind of look the same to me~.
Hop BroBasically, it's a bright, gentle lager. It's the kind that doesn't put bitterness front and center, and instead lets the barley sweetness come through smoothly.
MugiI see! So it sounds like it would go well with food! And at 550 yen for a 350 ml can, it feels easy to bring home for everyday drinking.
Hop BroThat's what feels so Kagoya Brewery about it. It comes from a flow of making beers that stay connected to the community, built on a foundation as a local sake specialty shop in Komae.
MugiWait, it's that old? A long-established shop founded in 1902? The store is already strong before you even get to the beer!
Hop BroExactly, and it's also Komae City's first brewery, established in 2017, so its connection to the local area is genuinely deep.
MugiNice! Even though it's not flashy, it really catches your attention! Tonight I want to have dinner ready and drink while checking out that crisp finish!
Hop BroThat's right. A lager that fits into everyday life is, in the end, the strongest kind. I want to chill a can right now too.
MugiThen it's decided! Let's toast with this Komae-born brew and make tonight's dinner a little more special!
A Lager Connected to the Community
"Enmusubi -enmusubi-", which appears at the top of Kagoya Brewery's product lineup, is a lager beer made by Kagoya, the local sake specialty shop in Komae City. In the product description, it is introduced as a "town beer" cultivated together with the people of Komae. The style is a traditional Helles, and its defining features are a clear barley sweetness and a crisp, clean finish. It is listed as a 350 ml can for 550 yen including tax.
Kagoya Brewery was launched in 2017 as Komae City's first brewery, built on the foundation of Kagoya Akimoto Shoten, a long-established liquor store founded in 1902. Based on the discerning eye it had developed as a specialty shop for local sake, it has continued brewing craft beer in small batches and in a wide variety of styles, while also pursuing distinctive methods such as using wooden barrels inspired by sake breweries.
This new "Enmusubi" can be seen as a regionally rooted beer that emerged from that flow. What stands out is not only its individuality as a new release, but also the concept of connecting the shop and the town, and the brewer and the drinker. It is not the kind of beer that pushes itself with flashiness, but rather a proposal that feels true to Kagoya Brewery's aim of creating a lager that goes with everyday meals.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroAn interesting drink has come out of Komae, right? The story is that Kagoya Brewery's Enmusubi -enmusubi- is now in a can.
MugiWhoa! A town beer? What is that? It sounds romantic, but what does it taste like?
Hop BroThe style is a traditional Helles-style lager. Its strengths are a clear barley sweetness and a sharp, clean finish.
MugiOhhh! But what is a Helles? When I hear lager, they all kind of look the same to me~.
Hop BroBasically, it's a bright, gentle lager. It's the kind that doesn't put bitterness front and center, and instead lets the barley sweetness come through smoothly.
MugiI see! So it sounds like it would go well with food! And at 550 yen for a 350 ml can, it feels easy to bring home for everyday drinking.
Hop BroThat's what feels so Kagoya Brewery about it. It comes from a flow of making beers that stay connected to the community, built on a foundation as a local sake specialty shop in Komae.
MugiWait, it's that old? A long-established shop founded in 1902? The store is already strong before you even get to the beer!
Hop BroExactly, and it's also Komae City's first brewery, established in 2017, so its connection to the local area is genuinely deep.
MugiNice! Even though it's not flashy, it really catches your attention! Tonight I want to have dinner ready and drink while checking out that crisp finish!
Hop BroThat's right. A lager that fits into everyday life is, in the end, the strongest kind. I want to chill a can right now too.
MugiThen it's decided! Let's toast with this Komae-born brew and make tonight's dinner a little more special!
