HOJO Brewing & Stays refreshes its flagship IPA with a yeast change
HOJO Brewing & Stays in Matsuyama, Ehime, has announced a refresh of its long-running IPA. This update goes beyond minor recipe tweaks: the brewery has changed the yeast to emphasize fruitiness and improve balance. The switch will roll out gradually from this week's fills.
Hop BroI’ve got news from HOJO Brewing & Stays in Matsuyama, Ehime. Their flagship IPA is getting a refresh, and this time they changed the yeast, not just the recipe.
MugiWait, a yeast swap is that huge? I thought adding more hops was the flashy move!
Hop BroThat’s the fun part. Here the star is the yeast, because it changes how the beer throws off fruitier aromas during fermentation.
MugiUh oh, I can feel beer nerd language approaching. Please explain it like my glass depends on it!
Hop BroFair. When brewers say esters, they mostly mean fruit-like aromas made by the yeast. This renewal is all about boosting that.
MugiOooh, so even if it’s still an IPA, the overall impression can change a lot from the first sip?
Hop BroExactly. And they didn’t just crank up the nose, they also reworked the beer’s overall balance so it feels more cohesive.
MugiThat I love. Not just loud and showy, but polished with better harmony from aroma to finish. Teacher’s pet IPA!
Hop BroAnd the switch starts with this week’s filled lots, so there may be a small delay before the new batch shows up on shelves or taps.
MugiNow I’m doomed, because I absolutely want the new flagship IPA the second I see it. Let’s raise a glass toward Matsuyama!
Based in Matsuyama, Ehime, HOJO Brewing & Stays has announced a refresh of its long-running IPA, one of its standard beers.
According to the brewery's Iwami, the change goes beyond minor recipe adjustments: the yeast has been switched, giving the beer a noticeably different impression. The goal is to bring out a clearer fruity character while improving the overall balance.
The new version will roll out gradually from the batches filled this week, so it may take some time before it reaches drinkers. For a brewery that continues to refine its core lineup from Matsuyama, this looks like a carefully considered update rather than a completely new beer.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroI’ve got news from HOJO Brewing & Stays in Matsuyama, Ehime. Their flagship IPA is getting a refresh, and this time they changed the yeast, not just the recipe.
MugiWait, a yeast swap is that huge? I thought adding more hops was the flashy move!
Hop BroThat’s the fun part. Here the star is the yeast, because it changes how the beer throws off fruitier aromas during fermentation.
MugiUh oh, I can feel beer nerd language approaching. Please explain it like my glass depends on it!
Hop BroFair. When brewers say esters, they mostly mean fruit-like aromas made by the yeast. This renewal is all about boosting that.
MugiOooh, so even if it’s still an IPA, the overall impression can change a lot from the first sip?
Hop BroExactly. And they didn’t just crank up the nose, they also reworked the beer’s overall balance so it feels more cohesive.
MugiThat I love. Not just loud and showy, but polished with better harmony from aroma to finish. Teacher’s pet IPA!
Hop BroAnd the switch starts with this week’s filled lots, so there may be a small delay before the new batch shows up on shelves or taps.
MugiNow I’m doomed, because I absolutely want the new flagship IPA the second I see it. Let’s raise a glass toward Matsuyama!
