On July 24, Vegalta Sendai announced that bronze partner Great Dane Brewing will sell a "VEGALTA SENDAI×GREAT DANE BREWING" collaboration beer set starting August 8. The release will be available only at the brewery shop in Akiu, Taihaku Ward, Sendai, and is limited to 500 sets.

Each set includes one can of GREAT LAGER and two cans of EVERYDAY IPA, packaged in an original three-can gift box. The price is ¥1,980 including tax. Customers who buy two sets will receive one original sticker, with four designs available in total. The format makes it suitable both for watching Vegalta matches at home and for gifting.

Great Dane Brewing was founded in Wisconsin in 1994 and opened its Akiu brewery in Sendai in January 2024. Its identity is built on combining American brewing heritage with local Miyagi ingredients and hospitality, so a collaboration with a hometown club fits naturally. Unlike a stadium-only release, this one is sold at the brewery shop in Akiu, giving supporters and gift buyers an easy way to pick up a limited-edition set.