Tono Brewing to Join Iwate Oshi Festa at Roppongi Hills
Iwate’s "Iwate Oshi Festa" will be held on July 11 and 12 at the Roppongi Hills Arena, featuring draft craft beer from 15 breweries in the prefecture. Tono Brewing is among the breweries taking part.
Hop BroThis article is all about Iwate Oshi Festa. On July 11 and 12 at Roppongi Hills Arena, draft beers from 15 Iwate breweries, including Tono Brewing, will be pouring.
Mugi15 breweries on draft? What! That sounds like a tiny Iwate popped up inside Tokyo!
Hop BroThe one I really want to spotlight is Tono Brewing. It's a brewery based in Tono, Iwate, with the motto "From the village of hops to the village of beer."
MugiTono is famous for hops, right? Village of hops makes me picture beer fields swishing in the wind!
Hop BroThat image is actually pretty close. Tono has 50 years of hop growing behind it, and the water around Mt. Hayachine and the Tono mountains supports the brewing.
MugiWait, what exactly is draft from the keg? It sounds like beer with a fancy job title!
Hop BroNot a fancy title, but definitely a good thing. Poured straight from the keg means you get the brewery's character more directly at an event like this.
MugiOh wow! And the article says the beer names are a surprise on the day? I'd probably stare at the menu board twice.
Hop BroExactly. The lineup isn't named yet, but their taproom near Tono Station keeps six taps running with seasonal styles, so expectations are high.
MugiPizza and fish and chips too? That's a dangerous tasting combo! Add Iwate food and I might never leave.
Hop BroHonestly, my first pour would be Tono Brewing. If I'm taking on all 15 breweries, I want to start with the one from hop country.
MugiThen it's settled, an Iwate trip in Roppongi. I want my first draft to be Tono Brewing too!
Event Overview
Iwate Prefecture’s "Iwate Oshi Festa" will take place on Saturday, July 11, and Sunday, July 12 at the Roppongi Hills Arena. The event will feature traditional performances such as Sansa Odori and Tora Mai, along with food booths serving dishes like Morioka reimen and seafood from Sanriku, plus local product sales and tourism promotions. For beer fans, the key draw is draft craft beer from 15 breweries connected through the Iwate Craft Beer Association.
About Tono Brewing
Tono Brewing is a brewery based in Tono, Iwate. On its official site, the company describes its mission as building a new beer culture in Tono, drawing on the area’s rich water sources, the surrounding Tono mountain range, and a 50-year history of hop cultivation. The brewery emphasizes open, collaborative brewing with local producers and residents.
Its taproom, a three-minute walk from Tono Station, serves house beer on six taps and offers seasonal styles alongside food such as pizza and fish and chips. The brewery’s presence in Tokyo gives drinkers a chance to connect its beers with the landscape and brewing culture of Tono.
Why It Matters
This appearance gives Tono Brewing a chance to present its beers alongside other Iwate breweries in front of a Tokyo audience. For beer drinkers, it is also a rare opportunity to taste draft beers from across the prefecture in one place while exploring the food and culture of Iwate at the same event.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroThis article is all about Iwate Oshi Festa. On July 11 and 12 at Roppongi Hills Arena, draft beers from 15 Iwate breweries, including Tono Brewing, will be pouring.
Mugi15 breweries on draft? What! That sounds like a tiny Iwate popped up inside Tokyo!
Hop BroThe one I really want to spotlight is Tono Brewing. It's a brewery based in Tono, Iwate, with the motto "From the village of hops to the village of beer."
MugiTono is famous for hops, right? Village of hops makes me picture beer fields swishing in the wind!
Hop BroThat image is actually pretty close. Tono has 50 years of hop growing behind it, and the water around Mt. Hayachine and the Tono mountains supports the brewing.
MugiWait, what exactly is draft from the keg? It sounds like beer with a fancy job title!
Hop BroNot a fancy title, but definitely a good thing. Poured straight from the keg means you get the brewery's character more directly at an event like this.
MugiOh wow! And the article says the beer names are a surprise on the day? I'd probably stare at the menu board twice.
Hop BroExactly. The lineup isn't named yet, but their taproom near Tono Station keeps six taps running with seasonal styles, so expectations are high.
MugiPizza and fish and chips too? That's a dangerous tasting combo! Add Iwate food and I might never leave.
Hop BroHonestly, my first pour would be Tono Brewing. If I'm taking on all 15 breweries, I want to start with the one from hop country.
MugiThen it's settled, an Iwate trip in Roppongi. I want my first draft to be Tono Brewing too!
