Cheers Factory

Address: Shimane, 463-1 Kizukihigashi, Taisha-cho, Izumo City
Area: Shimane Izumo City

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What kind of brewery is Cheers Factory?

Hop Bro

Did you know there’s a brewery inside an outdoor shop right next to Izumo Taisha?

Mugi

Wait, a brewery inside an outdoor shop!?

Hop Bro

Inside a select shop and restaurant called BSKK, there’s a brewery called Cheers Factory. The brewer, Kiyonobu Shingu, has quite an impressive background.

Mugi

What kind of person is he?

Hop Bro

He’s from Shimane. While working in Tokyo, he grew stronger in his desire to make things back home, trained in brewing, and returned. He originally launched 3rd Barrel Brewery in Izumo’s Momen Kaido as the “third barrel” following a sake brewery and a soy sauce brewery.

Mugi

Going back home to make beer... and in a town of soy sauce and sake breweries, being the “third barrel” already sounds wonderful.

Hop Bro

After that, he moved his base closer to Izumo Taisha and started fresh with Cheers Factory. Smash Ale and Saison are the regular offerings, and the brewery is known for its careful process, with brewing, fermentation, and aging handled as separate stages.

Mugi

What kind of beer is Smash Ale?

Hop Bro

SMASH stands for “Single Malt And Single Hop,” a style made with just one type of malt and one type of hop. Because the character of the ingredients comes through so directly, it really tests the brewer’s skill. They even grow some of their own hops, so you can feel how serious they are about it.