Isekadoya Beer

What kind of brewery is Isekadoya Beer?

hop excitedHop Bro

The Kamikyu Brewery of Isekadoya Beer is absolutely worth including. It comes from Nikenchaya Mochi Kadoyahonten, a mochi shop founded in Tensho 3, 1575, and the 21st-generation owner, Narimasa Suzuki, launched the beer business in 1997.

mugi surprisedMugi

Beer from a 450-year-old mochi shop? That sounds like quite the leap.

hop normalHop Bro

Actually, they had been brewing miso and soy sauce since the Taisho era, so they already had a fermentation foundation. But Suzuki's commitment was extraordinary: he invested 270 million yen into a company with annual sales of just 100 million yen at the time.

mugi surprisedMugi

What? More than twice annual sales? No ordinary manager would ever do that...

hop proudHop Bro

He himself says, 'It has to be either full throttle or full brake.' What's more, while running the company, he attended graduate school at Mie University and earned a doctorate through research that isolated wild yeast from the forest of Ise Jingu.

mugi surprisedMugi

What? A CEO, brewer, and even a PhD?

hop excitedHop Bro

That wild yeast became their original strain called KADOYA 1, and Hime White brewed with it is a standout. It brings Japanese nuances to a Belgian-style white ale with yuzu peel. The 'Hime' in the name reflects the beauty of Japanese harmony.

mugi happyMugi

Yeast from the Ise forest and yuzu... That really is a white ale unique to Japan.

hop proudHop Bro

The awards are incredible too. They've won gold four years in a row at the International Brewing Awards, often called the Oscars of the beer world. They also took Brewery of the Year in 2009. Suzuki holds the qualification of an international judge and has evaluated thousands of beers.

mugi excitedMugi

Four straight wins! And I think I've seen the name 'Neko ni Hiki' before!

hop happyHop Bro

That's a collaboration beer with Portland's Culmination Brewing, and it uses the KADOYA 1 yeast. The name comes from Suzuki's cat Gin and the collaborator's cat Abby. Its juicy body and restrained bitterness make it popular.

mugi movedMugi

A beer named after cats! That's adorable... From a 450-year-old mochi shop to world-class beer, the story is just too strong.

Signature beers: Pale AleHime WhiteNeko ni Hiki

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