Yokohama Beer Brewery launches 'Purr Beer' with uniam
Yokohama Beer Brewery has released 'Purr Beer,' a collaboration craft beer with the cat-focused food brand uniam. The beer is a Belgian witbier with an IBU of 25, and 22 yen from every bottle is donated to animal welfare groups in Yokohama.
Hop BroToday's topic is the Purr Beer launch from Yokohama Beer Brewery. It's a collab with the cat food brand uniam, and the name alone is already unfairly cute.
MugiWait, a cat collab beer? Is this the kind of drink that makes you want to purr after one sip?
Hop BroThat's the fun part. It's a Belgian wheat ale, so you get soft wheat character and that bright, classic Belgian-style lift.
MugiWhat even is Belgian-style lift? You switched into brewer mode again. What does it taste like for normal people?
Hop BroPut simply, it's soft and breezy, with a gentle aroma. And at IBU 25, the bitterness stays very approachable.
MugiOhhh! So IBU 25 is like an exam number? Or basically a bitterness meter?
Hop BroExactly, it's a bitterness guide. At 25, it's not one of those super aggressive bitter bombs, but it still feels like proper craft beer.
MugiAnd every bottle gives a 22 yen donation to an animal welfare group in Yokohama, right? That hits cat people like me way too hard!
Hop BroYokohama Beer Brewery has been a local brewery since 1999, and they're all about connecting people through beer, so this collab really makes sense.
MugiSo it's not just cute, it actually means something too? That's cat love and beer love in one move!
Hop BroExactly. Even the name Purr comes from a cat's rumble, and the gentle bitterness design ties the whole concept together really well.
MugiThat's it, I'm ready to toast right now! Let's grab a Purr Beer and talk about cats all night.
Yokohama Beer Brewery has launched a collaboration craft beer, 'Purr Beer,' with the cat-focused food brand uniam. In the Instagram post, the brewery presents it as a bottle born from two passions: love for cats and love for beer.
The name 'Purr' refers to the purring sound cats make. As the concept suggests, the beer turns a cat-centered worldview into a drinkable form. It is brewed as a Belgian witbier with an IBU of 25 and is described as a proper beer with a gentle bitterness, making it approachable for a wide range of drinkers.
What makes the release especially notable is the built-in donation mechanism. For every bottle sold, 22 yen is donated to animal welfare groups in Yokohama. That fits the identity of Yokohama Beer Brewery, a local brewer founded in Yokohama in 1999, which says it aims to connect people through beer and bring excitement to everyday life in the city. The special website is linked from the profile.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday's topic is the Purr Beer launch from Yokohama Beer Brewery. It's a collab with the cat food brand uniam, and the name alone is already unfairly cute.
MugiWait, a cat collab beer? Is this the kind of drink that makes you want to purr after one sip?
Hop BroThat's the fun part. It's a Belgian wheat ale, so you get soft wheat character and that bright, classic Belgian-style lift.
MugiWhat even is Belgian-style lift? You switched into brewer mode again. What does it taste like for normal people?
Hop BroPut simply, it's soft and breezy, with a gentle aroma. And at IBU 25, the bitterness stays very approachable.
MugiOhhh! So IBU 25 is like an exam number? Or basically a bitterness meter?
Hop BroExactly, it's a bitterness guide. At 25, it's not one of those super aggressive bitter bombs, but it still feels like proper craft beer.
MugiAnd every bottle gives a 22 yen donation to an animal welfare group in Yokohama, right? That hits cat people like me way too hard!
Hop BroYokohama Beer Brewery has been a local brewery since 1999, and they're all about connecting people through beer, so this collab really makes sense.
MugiSo it's not just cute, it actually means something too? That's cat love and beer love in one move!
Hop BroExactly. Even the name Purr comes from a cat's rumble, and the gentle bitterness design ties the whole concept together really well.
MugiThat's it, I'm ready to toast right now! Let's grab a Purr Beer and talk about cats all night.
