Masters Brewing to discount dented cans of Single Hop IPL Citra
Masters Brewing in Numazu, Shizuoka announced a discount sale for 350 ml cans that were dented after a case was tipped over in a cold storage room. The beer inside is said to be in good condition, so the brewery will offer the freshly brewed Single Hop IPL Citra at a reduced price to visitors.
Masters Brewing in Numazu, Shizuoka said it will sell Single Hop IPL Citra at a discount after a 350 ml can case containing 70 cans was knocked over in cold storage, leaving every can dented. In the post, the brewery said no one was injured, but the damage was serious enough that disposal was briefly considered.
The decision to sell the beer instead came down to quality. According to the post, the batch was brewed recently and the yeast was performing well, so the beer itself finished in good shape. Rather than discard a drinkable batch because of cosmetic damage, the brewery chose to pass it on to customers at a slightly lower price.
Masters Brewing operates in Numazu, where it brews beer and also runs a second-floor beer pub. On its official website, the brewery describes itself as a microbrewery focused on challenging, playful beers and says it keeps researching new brews through the seasons. That approach fits the broader craft beer scene in Numazu, a city known for having multiple breweries and taprooms.
This announcement is a practical glimpse into brewery life: a small accident, a usable batch, and a decision to reduce waste while still getting the beer into drinkers' hands. For beer fans, it is also a chance to try a fresh release with a bit of backstory attached.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.