Baeren Brewery launches a campaign where 1 in 23 can win to mark Tsunagu Beer’s first anniversary
Baeren Brewery (Shizukuishi Town, Iwate) is running a follow-and-comment campaign to celebrate the first anniversary of Tsunagu Beer’s launch and the brewery’s 23rd anniversary. One winner in 23 will receive a case of 350 ml x 24 cans, and the entry period runs from noon on April 20 to April 26.
Hop BroToday, Baeren Brewery’s anniversary campaign is heating up. The brewery in Shizukuishi Town, Iwate, has rolled out a campaign celebrating both Tsunagu Beer’s first anniversary and its 23rd anniversary at the same time.
MugiWhoa! 1 in 23 winners is pretty generous, isn’t it? And a whole case at that - if it shows up at home, happiness would last for a while!
Hop BroExactly. The prize is one case of 350 ml x 24 cans. To enter, just follow Baeren Brewery on Instagram and comment on the relevant post with the "situation in which you want to drink Tsunagu Beer."
MugiHuh, comment with the situation? Wait, if you already follow them, is commenting alone enough?
Hop BroThat’s right. If you already follow the account, commenting alone completes the entry. The period runs from April 20 at 12:00 to April 26 at 23:59.
MugiI see, it’s helpful that the deadline is clear! But does the article say what style of beer it is? I’m curious whether it’s lager or ale.
Hop BroThe article doesn’t specify that. So this time, it’s more accurate not to assume a style and instead take it as a campaign centered on the name Tsunagu Beer and on enjoying it as a way to connect the anniversaries.
MugiI see! But after winning, can you actually receive it? A DM notification means it’s the kind of thing you’d cry over if you missed it!
Hop BroThat’s important too: winner notices will be sent via Instagram DM from late April to early May. So you need DM reception enabled and a public account, and it’s open to people aged 20 or older living in Japan.
MugiWow, the comments section is going to get lively! Whether it’s hanami or hanging out with friends, just thinking about the situations you’d want to drink it in gets me excited.
Hop BroExactly. It’s a very local, Baeren-style project, and the sound of a Shizukuishi Town brewery is nice too. This is the kind of thing that makes you want to open a drink while leaving a comment.
Baeren Brewery announced on Instagram a giveaway campaign commemorating the first anniversary of the launch of "Tsunagu Beer" and the company’s 23rd anniversary. The prize is a campaign in which one in 23 people selected by lottery will receive one case of "Tsunagu Beer" 350 ml x 24 cans.
How to Enter
- Follow Baeren Brewery’s Instagram account (@baerenbier)
- Comment on the relevant post with the "situation in which you would like to drink Tsunagu Beer"
People who already follow the account can enter by commenting only. The entry period is from 12:00 on April 20, 2026 to 23:59 on April 26, 2026. For lottery purposes, participants are asked to keep following the account through May 15.
Winner Notification and Notes
Winners will be contacted via Instagram DM sometime from late April to early May 2026. You must have DM reception enabled, and your account must be public. The campaign is open to Japan residents aged 20 or older, and prizes will be shipped as products with more than 60 days remaining before the best-before date.
Baeren Brewery is a craft brewery based in Shizukuishi Town, Iwate Prefecture. Known for beer making rooted in the local community, the company appears to be using this anniversary campaign to give people another chance to enjoy its signature product, "Tsunagu Beer." Attention is also likely to focus on the "drinking scenarios" shared in the comments, whether it is the everyday dining table, hanami, or get-togethers with friends.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday, Baeren Brewery’s anniversary campaign is heating up. The brewery in Shizukuishi Town, Iwate, has rolled out a campaign celebrating both Tsunagu Beer’s first anniversary and its 23rd anniversary at the same time.
MugiWhoa! 1 in 23 winners is pretty generous, isn’t it? And a whole case at that - if it shows up at home, happiness would last for a while!
Hop BroExactly. The prize is one case of 350 ml x 24 cans. To enter, just follow Baeren Brewery on Instagram and comment on the relevant post with the "situation in which you want to drink Tsunagu Beer."
MugiHuh, comment with the situation? Wait, if you already follow them, is commenting alone enough?
Hop BroThat’s right. If you already follow the account, commenting alone completes the entry. The period runs from April 20 at 12:00 to April 26 at 23:59.
MugiI see, it’s helpful that the deadline is clear! But does the article say what style of beer it is? I’m curious whether it’s lager or ale.
Hop BroThe article doesn’t specify that. So this time, it’s more accurate not to assume a style and instead take it as a campaign centered on the name Tsunagu Beer and on enjoying it as a way to connect the anniversaries.
MugiI see! But after winning, can you actually receive it? A DM notification means it’s the kind of thing you’d cry over if you missed it!
Hop BroThat’s important too: winner notices will be sent via Instagram DM from late April to early May. So you need DM reception enabled and a public account, and it’s open to people aged 20 or older living in Japan.
MugiWow, the comments section is going to get lively! Whether it’s hanami or hanging out with friends, just thinking about the situations you’d want to drink it in gets me excited.
Hop BroExactly. It’s a very local, Baeren-style project, and the sound of a Shizukuishi Town brewery is nice too. This is the kind of thing that makes you want to open a drink while leaving a comment.
