10th Anniversary Week


The beer pub YELL! ALE!! GIFU in Hanemachi, Gifu City, marked its 10th anniversary on May 11. The shop will hold an anniversary week from May 11 through May 17, rolling out a program centered on its commemorative beer.

Beer on Offer


At the center of the celebration is Y.MARKET BREWING's 'YEGIFU!!-Wheat Lager-'. The pub will serve it at R size for 600 yen and L size for 950 yen, before tax. Customers who purchase a Schott Zwiesel glass with the Y.MARKET logo (3,000 yen, tax included) will receive one free L size serving of this beer.

This anniversary beer is being presented as a lager evolved from 'YEGIFU-Dortmunder-', which was brewed for the 8th anniversary. Made with wheat malt, it is designed to emphasize silky foam and a smooth finish. Its orange-gold appearance, gentle acidity, and bright hop aroma are said to be its defining features.

Shop Features


YELL! ALE!! GIFU is a beer pub that always keeps 13 kinds of draft craft beer on hand, rotating them daily. Housed in a wood-accented space renovated from a historic dance hall, it offers both counter and table seating. Its food lineup, centered on Italian dishes, includes items that pair well with beer such as a sausage platter, beef skirt steak, house-made lacto-fermented pickles, and a cheese assortment.

For anyone in Gifu looking to compare draft beers, the anniversary week should be a good chance to get a feel for where the shop stands now.