New Release on March 28


Matsumoto Brewery in Matsumoto City, Nagano Prefecture, announced on Instagram that it will release a new beer on Saturday, March 28. The post treats it as a collaboration project, and it appears to be one more beer in the brewery’s ongoing approach to making beer through local partnerships.

A Brewery Rooted in Matsumoto


Matsumoto Brewery was founded in 2016 and has been brewing in Matsumoto, at the foot of the Northern Alps. Its official lineup includes standard beers such as "Matsumoto Pale Ale" and "Session IPA," along with collaboration beers with "Kogei no Goatsu" and "Matsumoto Yamaga FC." One of the brewery’s charms is the way it expresses local culture and connections with people through beer.

What to Watch For


The highlight of this new release is how the atmosphere of Matsumoto and the brewery’s relationship with its collaborator will be reflected in the flavor. Craft beer is something to enjoy not only for its recipe, but also for the story behind it. For a brewery like Matsumoto Brewery, which carefully layers in the character of its hometown, the release information itself becomes a story worth reading.

The release date is March 28. As a new collaboration beer from Matsumoto, it will be worth keeping an eye out for further updates, including where it will be available on tap or at retail locations.