AIM Brew LAB. announced the fourth installment of its regularly held popup project, “SING & TAP in FUJIYOSHIDA,” in Fujiyoshida City. The venue is Karaoke Snack iRCa (5-10-2 Matsuyama, Fujiyoshida City, Yamanashi Prefecture), and the event will run from 20:00 to 25:00. The cover charge is 2,000 yen (includes one drink and karaoke).

According to the brewery, the initiative began with the aim of letting people casually enjoy the craft beer brewed at Saiko, even in the streets of Fujiyoshida. At past events, natural interaction among attendees has emerged, creating a place where conversation and karaoke spread through craft beer as the entry point. For this edition, the brewery says it is also looking forward to the possibility of new connections, with contact already received from first-time participants.

The event also serves not only general beer fans, but also as an opportunity for local restaurant industry people to get to know AIM Brew LAB.'s beers. It can be seen as a project that aims both to expand awareness in the Fujiyoshida area and to increase opportunities to drink locally.

AIM Brew LAB. is a craft beer brewery launched in 2024 in Saiko, Fujikawaguchiko Town. It brews and operates a taproom in a renovated traditional house, and emphasizes beer-making that makes use of Mt. Fuji's water and the character of the local area. This “SING & TAP” is positioned as one of the efforts connecting the Saiko brewery with the streets of Fujiyoshida.