Yokohama Bay Brewing Yokohama Front shop, on the second floor of THE YOKOHAMA FRONT, introduced its new 15th-anniversary beer Bay Hell in an August 3 post. The beer is framed around the idea of 'a beer you can drink forever' and is described as malty with a smooth finish.

The tap list combines house beers with guest pours. House selections include Bay Pilsner, Bay Pilsner Haratau Edition, Tag Lager, Bay Hell, Bay Dark, Bay Weiss, Yuzu Weiss, Weekend Journey, Sprint IPA, Sara, Steel Soul Fixie, and Bay Pilsner on ball tap. Guest beers listed in the post include Pilsner Urquell, Craft Rock Brewing's Ocean Avenue and Drink All Day, Y Market's Jun Nama Alt and Lupin Nectar, Ise Kadoya's Brown Ale, Shiga Kogen's IPA, CHORYO Craft Beer's Smooth Dark Lager, Yokohama Beer's Gold Bitter, Black Tide Brewing's Second Breath, and Smells Like Swan Spirit from Craft Rock x Swan Lake.

The food item of the day was Spicy Kaihimo Kimchi, made with scallop tendons and kaiware sprouts. The post also announced a special offer for the August 8 anniversary event: customers who buy a presale ticket by 23:59 on August 7 receive one can of beer as a gift. Both e-plus electronic tickets and paper tickets sold at the brewery's directly operated shops were mentioned.