Brew Lab Kurayoshi Surpasses 2 Million Yen in Crowdfunding Support, Heads Into Final Day
On the morning of March 22, Brew Lab Kurayoshi in Kurayoshi, Tottori reported that its crowdfunding support total had surpassed 2 million yen. With 132% of its 1.54 million yen goal and 119 backers, the project has reached a milestone just before the deadline, showing the growing reach of this locally born craft beer project.
Hop BroToday I want to talk about the news that Tottori's Brew Lab Kurayoshi has surpassed 2 million yen in support, and with the final day just ahead, the momentum is seriously hot!
MugiWhoa! What was the goal? Just seeing 132% achievement gets me hyped just from the numbers!
Hop BroThe goal was 1.54 million yen, and they've reached 2,045,000 yen with 119 backers. And the best part is that the project is about making a beer grown from seedlings.
MugiWhat is that! What does stock-division work mean in the article? Don't they just start brewing once the money is raised?
Hop BroWell, stock division is a preparatory stage for increasing the production of hops and other ingredients. In other words, it means first strengthening the foundation before brewing.
MugiOhh! I like that it's not just a goal-achieved report, but that they're actually moving on to the next step. And just the fact that they're based in the Shirokabe Dozo district already sounds delicious!
Hop BroThe lineup really reflects the local character too. The pear-based "Nashi Brew" made with Oushu pears is closer to a fruit ale, and the aroma of the wild plum "Ume BREW" is interesting as well.
MugiThey even have a sake-kasu collaboration beer with a sake brewery!? Tradition x New isn't just a slogan - they're really expressing it through taste!
Hop BroYeah, this突破 past 2 million yen is proof not just of funding, but that drinkers are responding to the brewery's connection with local ingredients, people, and places. It's truly an experience of drinking the background.
MugiAfter hearing that, I totally want to drink it! Tonight, let's toast to the project's future with a glass from Kurayoshi!
Brew Lab Kurayoshi (Kurayoshi Beer Co., Ltd.) announced in its crowdfunding activity report that total support had surpassed 2 million yen. In the post, it expressed gratitude, saying, "Thanks to all of you, we have surpassed 2 million yen. Thank you very much," and called for additional support as the project enters its final stretch.
This campaign is titled, "We want everyone to make and toast a beer grown from seedlings in Sekigane, Tottori!" The funding goal was 1.54 million yen, and at the time of confirmation the total support had reached 2,045,000 yen, with 132% of the goal achieved and 119 backers. Even just by the numbers, this is a highly impactful milestone for a local brewery challenge.
The updates also stated a plan to use the funds not only for equipment preparation, but first for stock-division work as well. Rather than ending with a simple "goal achieved" announcement, the project also addresses how the money will be fed into the next production steps, giving it the realism of a project that has entered the implementation phase.
Brew Lab Kurayoshi is a brewery based in the Shirokabe Dozo district of Kurayoshi, Tottori Prefecture. Under the slogan "Tradition x New," it has been developing beers that make use of local ingredients. Its lineup includes "Nashi Brew" made with Oushu pears, "Ume BREW" made with wild plum from Yurihama Town, and sake-kasu-based beers developed in collaboration with sake breweries, all of which transform local context into flavor.
This breakthrough past 2 million yen is not only proof that the funding has been secured, but also evidence that drinkers are continuing to respond to the brewery's effort to connect local ingredients, people, and places. Craft beer is both an "experience of drinking" and an "experience of learning the background." This is a milestone that makes you want to keep following the story of what kind of scenery Kurayoshi's next glass will come from.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday I want to talk about the news that Tottori's Brew Lab Kurayoshi has surpassed 2 million yen in support, and with the final day just ahead, the momentum is seriously hot!
MugiWhoa! What was the goal? Just seeing 132% achievement gets me hyped just from the numbers!
Hop BroThe goal was 1.54 million yen, and they've reached 2,045,000 yen with 119 backers. And the best part is that the project is about making a beer grown from seedlings.
MugiWhat is that! What does stock-division work mean in the article? Don't they just start brewing once the money is raised?
Hop BroWell, stock division is a preparatory stage for increasing the production of hops and other ingredients. In other words, it means first strengthening the foundation before brewing.
MugiOhh! I like that it's not just a goal-achieved report, but that they're actually moving on to the next step. And just the fact that they're based in the Shirokabe Dozo district already sounds delicious!
Hop BroThe lineup really reflects the local character too. The pear-based "Nashi Brew" made with Oushu pears is closer to a fruit ale, and the aroma of the wild plum "Ume BREW" is interesting as well.
MugiThey even have a sake-kasu collaboration beer with a sake brewery!? Tradition x New isn't just a slogan - they're really expressing it through taste!
Hop BroYeah, this突破 past 2 million yen is proof not just of funding, but that drinkers are responding to the brewery's connection with local ingredients, people, and places. It's truly an experience of drinking the background.
MugiAfter hearing that, I totally want to drink it! Tonight, let's toast to the project's future with a glass from Kurayoshi!
