Yokohama Beer to Release Its Fifth Canned Beer, "YOKOHAMA SESSION IPA," on April 1
On April 1, Yokohama Beer Brewery will release "YOKOHAMA SESSION IPA," the fifth regular canned beer in its lineup. This refreshing beer uses New Zealand hops, and a launch celebration will also be held at the flagship UMAYA through the end of April.
Hop BroYokohama Beer Brewery is releasing YOKOHAMA SESSION IPA on April 1. It's the fifth regular canned beer in the lineup, and it's definitely one to watch.
MugiWhat, the fifth potential staple? It already feels like it's going to be popular from the start!
Hop BroExactly, and the style is a session IPA. It's designed for balance: you want that IPA hop character, but also something light and easy to drink.
MugiSession? What's that supposed to mean! Is it beer you drink while taking a break? Wait, maybe I'm good at that!
Hop BroBasically, it means an IPA you can drink lightly and easily. This one is 4.5% ABV, and it's the kind of beer that makes you want “just one more sip,” even if you're not having glass after glass.
MugiOhhh! And the hops are Riwaka and Nelson Sauvin, right? Just the names make it feel like the breeze of the Southern Hemisphere is blowing in!
Hop BroExactly. Using New Zealand hops, it brings out a tropical, refreshing aroma. It's the kind of beer that gives you impressions like mango or white grape, and makes your nose feel like it's taking a little trip.
MugiA nose that travels? What does that even mean! But I get it - the aroma alone gets you excited! And with 34 IBU bitterness, it's nice that it won't be too bitter.
Hop BroRight, 34 IBU gives it IPA character without feeling intimidating. It's a strong candidate for an easy-to-reach everyday favorite, and I like that it still carries Yokohama and Kanagawa local character.
MugiAnd they even have a launch event at the flagship UMAYA? That's unfair! Pairing with food, JAZZ LIVE, stickers, T-shirts - it's the kind of thing that makes you want to go!
Hop BroIf you can enjoy it from April 1 through 30, it's basically a spring detour spot. There are about 30,000 cans in the first batch, but since restock timing varies by store, you'll want to grab it as soon as you spot it.
MugiThen I guess I have to buy it the moment I find it! Yokohama Beer’s new refreshing staple is making me want to toast right now!
Hop BroSame here. This is the kind of one you want to drink right now, whether it's in a glass or in a can.
Debuting as a New Staple
"YOKOHAMA SESSION IPA," which Yokohama Beer Brewery will release on April 1, is a new product positioned as the fifth regular canned beer in its lineup. As a local beer company now in its 25th year, the brewery has nurtured craft beer rooted in Yokohama and Kanagawa, and is introducing this beer as a candidate for an everyday staple that is easy to pick up.
Balancing Aroma and Drinkability
This beer is a session IPA made with New Zealand hops, "Riwaka" and "Nelson Sauvin," to bring out a tropical, refreshing aroma. It has an ABV of 4.5% and an IBU of 34. While it has the hop character typical of an IPA, it is designed with a balance that makes it light and easy to drink.
Rollout Begins in Phases
The initial release will be about 30,000 cans. Sales will begin in phases at selected Lawson and Natural Lawson stores, department stores and commercial facilities in Yokohama City, and certain retailers in the Kanto area. Release timing and stock will vary by store, so availability will differ.
Launch Celebration Events at the Flagship UMAYA
To celebrate the release, the flagship restaurant UMAYA will host an event from April 1 through April 30. In addition to pairing sets featuring the canned beer and food, the lineup includes a JAZZ LIVE performance, sticker giveaways, and T-shirt sales. On the first day only, guests can enjoy the canned beer inside the restaurant, and there will also be a performance by company employee and jazz guitarist Takeya Nakao.
As a Brewery from Yokohama
Yokohama Beer Brewery is known as a craft brewery rooted in Yokohama City, and it has long aimed to create a "hometown beer" loved by locals. This "YOKOHAMA SESSION IPA" is drawing attention as a beer that combines that community-based approach with the drinkability expected of a canned beer.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroYokohama Beer Brewery is releasing YOKOHAMA SESSION IPA on April 1. It's the fifth regular canned beer in the lineup, and it's definitely one to watch.
MugiWhat, the fifth potential staple? It already feels like it's going to be popular from the start!
Hop BroExactly, and the style is a session IPA. It's designed for balance: you want that IPA hop character, but also something light and easy to drink.
MugiSession? What's that supposed to mean! Is it beer you drink while taking a break? Wait, maybe I'm good at that!
Hop BroBasically, it means an IPA you can drink lightly and easily. This one is 4.5% ABV, and it's the kind of beer that makes you want “just one more sip,” even if you're not having glass after glass.
MugiOhhh! And the hops are Riwaka and Nelson Sauvin, right? Just the names make it feel like the breeze of the Southern Hemisphere is blowing in!
Hop BroExactly. Using New Zealand hops, it brings out a tropical, refreshing aroma. It's the kind of beer that gives you impressions like mango or white grape, and makes your nose feel like it's taking a little trip.
MugiA nose that travels? What does that even mean! But I get it - the aroma alone gets you excited! And with 34 IBU bitterness, it's nice that it won't be too bitter.
Hop BroRight, 34 IBU gives it IPA character without feeling intimidating. It's a strong candidate for an easy-to-reach everyday favorite, and I like that it still carries Yokohama and Kanagawa local character.
MugiAnd they even have a launch event at the flagship UMAYA? That's unfair! Pairing with food, JAZZ LIVE, stickers, T-shirts - it's the kind of thing that makes you want to go!
Hop BroIf you can enjoy it from April 1 through 30, it's basically a spring detour spot. There are about 30,000 cans in the first batch, but since restock timing varies by store, you'll want to grab it as soon as you spot it.
MugiThen I guess I have to buy it the moment I find it! Yokohama Beer’s new refreshing staple is making me want to toast right now!
Hop BroSame here. This is the kind of one you want to drink right now, whether it's in a glass or in a can.
