Baeren Brewery Introduces Two Souvenir-Friendly Products for the Morioka Tohoku Kizuna Festival
Baeren Brewery has introduced "Tsunagu Beer" and "Morioka Twilight Lager" as recommended gifts in advance of the Tohoku Kizuna Festival, which will be held in Morioka on May 23 and 24. The post highlights two locally rooted bottles and explains how each suits a different purpose.
Hop BroIn time for Morioka's Tohoku Kizuna Festival, Baeren Brewery has brought out two souvenir-friendly products. The beers featured in the article are "Tsunagu Beer" and "MORIOKA TWILIGHT LAGER."
MugiWhoa! Just hearing two souvenir-friendly products makes me want to take them home. But from the names alone, I have no idea what kind of beer either one is!
Hop BroFirst, "Tsunagu Beer" is a canned beer that promotes 100% Iwate-grown ingredients. It came out of a project with local university students, and the idea of connecting everything from barley cultivation to beer making within Japan is really interesting.
MugiWhat! From barley cultivation too? They really do everything locally like that? So it's basically all Iwate, from field to beer? That's so amazing I kind of laughed!
Hop BroExactly. And the flavor is centered on a gentle sweetness from low-temperature fermentation, with a citrus aroma from hops as well. It was just renewed in April, so it's especially interesting to try right now.
MugiOhhh! When I hear citrus aroma from hops, it sounds like a beer that is a little fruity and easy to drink. I'm starting to think even a beginner like me could handle it!
Hop BroThe other one, "MORIOKA TWILIGHT LAGER," is an unfiltered version of Baeren's flagship product, "Classic." It's a special-label beer sold only in Morioka city, and the Red Brick Building on the label really gives it that souvenir feel.
MugiWait, it's sold only in Morioka city!? That makes it feel even more like a travel memory because the places you can buy it are limited. The Red Brick Building label is cute too, so I'd definitely get excited if I found it!
Hop BroUnfiltered means it is made in a way that doesn't clarify it too much through filtration, which helps keep the full-bodied lager character. It preserves Baeren's signature structure while also making it feel special as a limited souvenir.
MugiI see, it has that full-bodied lager character and it's Morioka-only, so the person giving it as a gift would look pretty stylish too! If I handed this out to friends, it would definitely become a topic of conversation.
Hop BroWhat's more, Baeren Brewery is a brewery that uses brewing equipment more than 100 years old that was relocated from Germany. Because it has that tradition, these two strongly local beers stand out even more.
MugiWow, I really like how tradition and regional identity are connected here. If I go to the Tohoku Kizuna Festival, I might want to make these two my souvenirs and start drinking them on the way home!
Two Suggestions for the Tohoku Kizuna Festival
Baeren Brewery, based in Shizukuishi Town in Iwate, introduced two "souvenir-friendly" products on Instagram for visitors coming from outside the prefecture or city in connection with the Tohoku Kizuna Festival held in Morioka. The two items featured were "Tsunagu Beer" and "MORIOKA TWILIGHT LAGER".
Tsunagu Beer
"Tsunagu Beer" is a canned beer that promotes itself as being made with 100% Iwate-grown ingredients. According to official information, the concept took shape through a project with local university students, and it is introduced as an effort to carry everything out domestically in one continuous chain, from barley cultivation to beer production. Its defining features are a gentle sweetness from low-temperature fermentation and a citrus aroma from hops. The flavor was just renewed in April this year.
MORIOKA TWILIGHT LAGER
The other beer, "MORIOKA TWILIGHT LAGER," is an unfiltered version of Baeren's flagship product, "Classic." It is a special-label item sold only within Morioka city, and the label features the Red Brick Building. While retaining the satisfying body of a Baeren-style lager, it is positioned as a souvenir that can only be bought in Morioka.
Baeren Brewery is a brewery that has continued traditional beer-making by making use of brewing equipment more than 100 years old that was relocated from Germany. This post, which presents a regionally distinctive limited item alongside a regular-off-menu beer focused on local ingredients, offers an easy choice for people visiting the city.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroIn time for Morioka's Tohoku Kizuna Festival, Baeren Brewery has brought out two souvenir-friendly products. The beers featured in the article are "Tsunagu Beer" and "MORIOKA TWILIGHT LAGER."
MugiWhoa! Just hearing two souvenir-friendly products makes me want to take them home. But from the names alone, I have no idea what kind of beer either one is!
Hop BroFirst, "Tsunagu Beer" is a canned beer that promotes 100% Iwate-grown ingredients. It came out of a project with local university students, and the idea of connecting everything from barley cultivation to beer making within Japan is really interesting.
MugiWhat! From barley cultivation too? They really do everything locally like that? So it's basically all Iwate, from field to beer? That's so amazing I kind of laughed!
Hop BroExactly. And the flavor is centered on a gentle sweetness from low-temperature fermentation, with a citrus aroma from hops as well. It was just renewed in April, so it's especially interesting to try right now.
MugiOhhh! When I hear citrus aroma from hops, it sounds like a beer that is a little fruity and easy to drink. I'm starting to think even a beginner like me could handle it!
Hop BroThe other one, "MORIOKA TWILIGHT LAGER," is an unfiltered version of Baeren's flagship product, "Classic." It's a special-label beer sold only in Morioka city, and the Red Brick Building on the label really gives it that souvenir feel.
MugiWait, it's sold only in Morioka city!? That makes it feel even more like a travel memory because the places you can buy it are limited. The Red Brick Building label is cute too, so I'd definitely get excited if I found it!
Hop BroUnfiltered means it is made in a way that doesn't clarify it too much through filtration, which helps keep the full-bodied lager character. It preserves Baeren's signature structure while also making it feel special as a limited souvenir.
MugiI see, it has that full-bodied lager character and it's Morioka-only, so the person giving it as a gift would look pretty stylish too! If I handed this out to friends, it would definitely become a topic of conversation.
Hop BroWhat's more, Baeren Brewery is a brewery that uses brewing equipment more than 100 years old that was relocated from Germany. Because it has that tradition, these two strongly local beers stand out even more.
MugiWow, I really like how tradition and regional identity are connected here. If I go to the Tohoku Kizuna Festival, I might want to make these two my souvenirs and start drinking them on the way home!
