Yurumu Brewing to Sell “UME GOZE” at the Mito Plum Festival
Ibaraki's Yurumu Brewing announced in a post at 10:31 on February 21, 2026 that it would be setting up a booth at the 130th Commemorative Mito Plum Festival. The venue is in front of Kairakuen Gate. The brewery will serve craft beer at the event, centered on a plum-based “UME GOZE” (plum gose).
Hop BroBreaking news! Yurumu Brewing announced in a post at 10:31 on February 21, 2026 that it would be setting up at the 130th Commemorative Mito Plum Festival. The venue is in front of Kairakuen Gate!
MugiWait, craft beer at a plum festival!? So it's beer over blossoms!?
Hop BroThe star of the show is “UME GOZE” (plum gose). It's a gose-style beer made with plums, and the post says its selling points are a white-wine-like aroma and a crisp, refreshing finish.
MugiWhat is that! The name gose sounds like a special move!
Hop BroGose is a traditional, sour-leaning style with light acidity and a subtle salty note. It sounds complicated, but basically it means a beer that's sharp, refreshing, and goes well with food!
MugiOhh! If it comes with plum aroma, it sounds perfect for drinking on a spring walk...!
Hop BroExactly. It's smart how they're linking beer to the local image in Mito, a city famous for plum blossoms. Being able to show off the beer's character directly at an event is a big plus too.
MugiAnd Yurumu Brewing is a pretty new brewery, right? Based in Kobuki-cho, Mito City, with its first brew in March 2024? That's impressive!
Hop BroThat's right. They're a rising brewery that's been active in local events. If you like fruit-derived aromas and bright acidity, UME GOZE is definitely one to check out on site!
MugiDeal! Let's look at the plum blossoms and toast with UME GOZE! Just thinking about it is making my throat dry!
Yurumu Brewing (Ibaraki) shared information on Instagram about its participation in the “130th Commemorative Mito Plum Festival.” In the post, the venue was listed as in front of Kairakuen Gate, and the brewery said it would be selling craft beer on the day.
The highlight this time is “UME GOZE” (plum gose), made with plums. The post described it as having a flavor reminiscent of white wine and a crisp, easy-drinking mouthfeel. At Mito's seasonal event, known for its plum blossoms, the brewery is presenting a beer that connects with local ingredients and the city's image.
Yurumu Brewing is a craft brewery based in Kobuki-cho, Mito City, Ibaraki Prefecture. According to its account information, it began its first brewing in March 2024 and, as a relatively new maker, has been taking part in local events. Outdoor events like this one also give the brewery a chance to communicate the character of its beers directly.
For beer fans heading to the plum festival, this should be a chance to enjoy a walk among the blossoms and sample a seasonally themed, sour-leaning style on site. In particular, drinkers who like fruit-derived aromas and bright acidity will likely want to check out UME GOZE.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroBreaking news! Yurumu Brewing announced in a post at 10:31 on February 21, 2026 that it would be setting up at the 130th Commemorative Mito Plum Festival. The venue is in front of Kairakuen Gate!
MugiWait, craft beer at a plum festival!? So it's beer over blossoms!?
Hop BroThe star of the show is “UME GOZE” (plum gose). It's a gose-style beer made with plums, and the post says its selling points are a white-wine-like aroma and a crisp, refreshing finish.
MugiWhat is that! The name gose sounds like a special move!
Hop BroGose is a traditional, sour-leaning style with light acidity and a subtle salty note. It sounds complicated, but basically it means a beer that's sharp, refreshing, and goes well with food!
MugiOhh! If it comes with plum aroma, it sounds perfect for drinking on a spring walk...!
Hop BroExactly. It's smart how they're linking beer to the local image in Mito, a city famous for plum blossoms. Being able to show off the beer's character directly at an event is a big plus too.
MugiAnd Yurumu Brewing is a pretty new brewery, right? Based in Kobuki-cho, Mito City, with its first brew in March 2024? That's impressive!
Hop BroThat's right. They're a rising brewery that's been active in local events. If you like fruit-derived aromas and bright acidity, UME GOZE is definitely one to check out on site!
MugiDeal! Let's look at the plum blossoms and toast with UME GOZE! Just thinking about it is making my throat dry!
