Niseko LUPICIA Brewery refreshes its three core beers, starts selling cans
Niseko LUPICIA Brewery announced new initiatives for 2026 on Instagram. It will completely replace its three regular beers and begin selling canned products. A new lineup reflecting Niseko's scenery will roll out sequentially.
Hop BroNiseko LUPICIA Brewery announced that it's completely refreshing its three core beers and even starting canned products. Toward 2026, it's a pretty big move.
MugiWhat, cans too!? It suddenly feels way more accessible! Not just bottles, but easier to take home!
Hop BroThe new core lineup has three beers: Nisecoise is a Hazy IPA at 6.5% ABV. Niseko Ale is an American Pale Ale at 5.5%, and Niseko Pilsner is 4.5%.
MugiWhoa! But what's a Hazy IPA? Does "hazy" mean cloudy? It sounds like a stylish spell!
Hop BroExactly. Simply put, it's characterized by its haze and juicy character. The hop aroma comes forward easily, and Nisecoise is also presented with imagery inspired by morning mist.
MugiMorning mist sounds romantic! So what kind of beer is Niseko Ale? Being called "the mountain range in the evening light" makes it sound like a more mellow flavor.
Hop BroGood read. American Pale Ale is attractive for its balanced aroma, and Niseko Ale seems to fit that impression perfectly. And the Pilsner evoking a clear stream is great too.
MugiA Pilsner of a clear stream! That's definitely one you want to gulp down. It seems light and crisp, and looks perfect for summer!
Hop BroWhat's more, I like that this brand clearly takes the stance of being spoken of by the name Niseko. LUPICIA BREWERY is properly linking local scenery and flavor.
MugiAnd the photos and labels are handled by a photographer based in Niseko, right? Niseko from the visuals alone, so it already feels like a trip before you even open the box!
Hop BroExactly. If they are refreshing the three core beers and expanding into cans, then all that's left is to look forward to the next pour. It makes you want to compare the three immediately.
MugiYep, tasting comparison confirmed! If you start with the Hazy IPA of morning mist, then the Ale of the evening glow, and finish with the Pilsner of the clear stream, you'll feel like you've traveled to Niseko!
LUPICIA BREWERY, based in Niseko, is making a major overhaul of its core lineup for 2026. In an Instagram post, it made clear that it would be "completely replacing its standard beers" and "beginning sales of canned products," signaling the opening of a new chapter for the brand.
The new core lineup will consist of three beers. "Nisecoise," a Hazy IPA, will be 6.5% ABV. "Niseko Ale," an American Pale Ale, will be 5.5%, and "Niseko Pilsner," a Pilsner, will be 4.5%. The post also introduced image concepts that layer Niseko scenery onto each beer: Nisecoise evokes the morning mist, Niseko Ale the mountain range in the evening light, and Niseko Pilsner a clear stream.
According to the brewery's official website, LUPICIA BREWERY is based at 4-1 Yoichi, Niseko-cho, Abuta-gun, Hokkaido, and aims to create "beer spoken of by the name Niseko." For the brewery, which emphasizes flavors rooted in the local area, this overhaul of its core lineup can be seen as an effort to make the brand's direction even clearer.
In this post, the visuals and label photos were handled by Niseko-based photographer Haruna Oku, and the shoots were also conducted around Niseko. The way the local landscape is folded directly into the product presentation suggests an effort to convey a sense of Niseko not only through taste, but through appearance as well.
At present, more details are expected to be shared in stages, and the key points for now are the overhaul of the three core beers and the rollout of canned products. It will be interesting to see how craft beer carrying the Niseko name expands from here.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroNiseko LUPICIA Brewery announced that it's completely refreshing its three core beers and even starting canned products. Toward 2026, it's a pretty big move.
MugiWhat, cans too!? It suddenly feels way more accessible! Not just bottles, but easier to take home!
Hop BroThe new core lineup has three beers: Nisecoise is a Hazy IPA at 6.5% ABV. Niseko Ale is an American Pale Ale at 5.5%, and Niseko Pilsner is 4.5%.
MugiWhoa! But what's a Hazy IPA? Does "hazy" mean cloudy? It sounds like a stylish spell!
Hop BroExactly. Simply put, it's characterized by its haze and juicy character. The hop aroma comes forward easily, and Nisecoise is also presented with imagery inspired by morning mist.
MugiMorning mist sounds romantic! So what kind of beer is Niseko Ale? Being called "the mountain range in the evening light" makes it sound like a more mellow flavor.
Hop BroGood read. American Pale Ale is attractive for its balanced aroma, and Niseko Ale seems to fit that impression perfectly. And the Pilsner evoking a clear stream is great too.
MugiA Pilsner of a clear stream! That's definitely one you want to gulp down. It seems light and crisp, and looks perfect for summer!
Hop BroWhat's more, I like that this brand clearly takes the stance of being spoken of by the name Niseko. LUPICIA BREWERY is properly linking local scenery and flavor.
MugiAnd the photos and labels are handled by a photographer based in Niseko, right? Niseko from the visuals alone, so it already feels like a trip before you even open the box!
Hop BroExactly. If they are refreshing the three core beers and expanding into cans, then all that's left is to look forward to the next pour. It makes you want to compare the three immediately.
MugiYep, tasting comparison confirmed! If you start with the Hazy IPA of morning mist, then the Ale of the evening glow, and finish with the Pilsner of the clear stream, you'll feel like you've traveled to Niseko!
