Niseko Lupicia Brewery to host Lupicia Niseko Marche 2026 for three days from September 4
Lupicia, which operates Niseko Lupicia Brewery, will hold Lupicia Niseko Marche 2026 over three days from September 4 to 6, 2026 at its Niseko headquarters site in Hokkaido. The event will feature tea tastings, local potato dishes, refreshed brewery beers, plus tea garden tours and brewery tours.
Hop BroAutumn in Niseko is bringing LUPICIA Niseko Marche 2026. From September 4 to 6, the Niseko Lupicia Brewery headquarters becomes a place where tea, food, and beer all show up together.
MugiWhat, a full three-day run? I thought this was just a craft beer event, and now you're telling me there's tea tasting too?
Hop BroThat mix is the fun part. Since Lupicia moved its base from Tokyo to Niseko in 2020, they've been making beer with the place itself in mind, so local potato dishes fit right in.
MugiOkay, but this year's renewed beer lineup... what are we actually drinking? Even the names sound stylish.
Hop BroThey've got three beers on deck. 'Nisecoise' feels like the signature local one, 'Niseko Ale' brings rounded ale character, and 'Niseko Pilsner' should land crisp and clean like a pilsner.
MugiHold on, ale and pilsner? Why does this suddenly feel like class, except I'm somehow getting thirstier?
Hop BroSimple version: it's about how they ferment. Ales usually come off more aromatic and soft, while pilsners drink cleaner and sharper, so comparing them is half the fun.
MugiThat is not a tasting, that's a compare-everything quest. Tea garden tour, brewery tour, snacks... my mouth is fully booked.
Hop BroExactly, and on the first night there's fireworks and sky lanterns. It's reservation-only, but that is a pretty strong way to end a brewery visit.
MugiThis is getting dangerous. I want to taste Niseko itself, then go through 'Nisecoise,' 'Niseko Ale,' and 'Niseko Pilsner' in order and immediately ask for another round.
Hop BroThat plan works for me. Add potato dishes and beer, then remember the tanks you just saw on the brewery tour, and the second pint becomes inevitable.
MugiLocked in. I want a pint now, and from September 4 to 6 my stomach and my curiosity are both heading to Niseko.
Three days of autumn food and beer
Lupicia, which runs Niseko Lupicia Brewery, will hold "Lupicia Niseko Marche 2026" for three days from Friday, September 4 through Sunday, September 6, 2026 at the Lupicia Niseko headquarters site in Niseko, Hokkaido. Visitors will find tea tastings, dishes made with local seasonal potatoes, baked sweets, and beers from LUPICIA BREWERY, which have been renewed this year.
Lupicia moved its base from Tokyo to Niseko in 2020 and has continued building craft beer around the area’s air, water, and changing seasons. At this event, the brewery will offer three beers: Nisecoise, Niseko Ale, and Niseko Pilsner.
What visitors can enjoy
- New Snow Valley tea garden tours
- Brewery tours
- Fireworks and sky lanterns
The tea garden tour includes tasting and commentary, while the brewery tour takes visitors behind the scenes of beer production. On the evening of September 4, fireworks and sky lanterns are planned for reservation holders only. The venue is also asking guests to make advance reservations to help ease congestion.
The format reflects the brewery’s setting and background: a local event built around Niseko’s food culture, landscape, and beer. For craft beer fans, it offers a chance to experience the brewery in the context of the place that shapes it.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroAutumn in Niseko is bringing LUPICIA Niseko Marche 2026. From September 4 to 6, the Niseko Lupicia Brewery headquarters becomes a place where tea, food, and beer all show up together.
MugiWhat, a full three-day run? I thought this was just a craft beer event, and now you're telling me there's tea tasting too?
Hop BroThat mix is the fun part. Since Lupicia moved its base from Tokyo to Niseko in 2020, they've been making beer with the place itself in mind, so local potato dishes fit right in.
MugiOkay, but this year's renewed beer lineup... what are we actually drinking? Even the names sound stylish.
Hop BroThey've got three beers on deck. 'Nisecoise' feels like the signature local one, 'Niseko Ale' brings rounded ale character, and 'Niseko Pilsner' should land crisp and clean like a pilsner.
MugiHold on, ale and pilsner? Why does this suddenly feel like class, except I'm somehow getting thirstier?
Hop BroSimple version: it's about how they ferment. Ales usually come off more aromatic and soft, while pilsners drink cleaner and sharper, so comparing them is half the fun.
MugiThat is not a tasting, that's a compare-everything quest. Tea garden tour, brewery tour, snacks... my mouth is fully booked.
Hop BroExactly, and on the first night there's fireworks and sky lanterns. It's reservation-only, but that is a pretty strong way to end a brewery visit.
MugiThis is getting dangerous. I want to taste Niseko itself, then go through 'Nisecoise,' 'Niseko Ale,' and 'Niseko Pilsner' in order and immediately ask for another round.
Hop BroThat plan works for me. Add potato dishes and beer, then remember the tanks you just saw on the brewery tour, and the second pint becomes inevitable.
MugiLocked in. I want a pint now, and from September 4 to 6 my stomach and my curiosity are both heading to Niseko.
