Matsumoto Brewery to Hold Anniversary Events for Three Shops Sequentially in Late April
Matsumoto Brewery in Matsumoto City, Nagano, announced events marking the first anniversary of its Ekimae shop, the 10th anniversary of its Nakamachi shop, and the 8th anniversary of its Honmachi shop. From April 25 through May 10, President Hayashi is scheduled to serve beer and introduce new food items at each location.
Hop BroMatsumoto Brewery is on a three-shop anniversary streak. The Ekimae shop is turning 1, the Nakamachi shop 10, and the Honmachi shop 8, all being celebrated one after another in late April. The taprooms around Matsumoto are going into full festival mode.
MugiWait, the 10th anniversary is Nakamachi!? That's amazing that it's been loved for so long.
Hop BroAnd on April 25 at the Ekimae shop, President Hayashi will personally serve beer from 4:00 p.m. to 5:30 p.m. A glass poured by the president carries more "thank you" than flavor alone.
MugiWhat! The president behind the counter is the kind of thing that makes you a little nervous, but happy.
Hop BroThen on the holiday of April 29, there's beer at the Nakamachi shop from 1:00 p.m. to 2:30 p.m., and a new food menu unveiling at the Honmachi shop from 3:00 p.m. to 4:00 p.m. With beer and new food, it's less an anniversary event and more a "feast of gratitude."
MugiOhhh! But they don't say anything about the style of beer? That's the part I'm curious about!
Hop BroThe article doesn't disclose that. That's why it's fun to imagine what's in the tank while you drink, and enjoy the surprise of the day.
MugiAnd it says the timing might shift depending on conditions that day, which feels very on-site! Does that mean it's a relaxed operation?
Hop BroExactly. The unpredictability is part of the fun at events. And they've already teased the 5th Brewery Festival for May 10, so even after the anniversaries, Matsumoto Brewery looks ready to keep pushing forward.
MugiNow I really want to go drink! I want to hop around the spring festival in Matsumoto with a beer in hand!
Matsumoto Brewery, based in Matsumoto City, Nagano, shared a roundup of its anniversary event schedule on Instagram. As it reaches its 10th year since founding, the company is using the timing of milestone anniversaries at its Ekimae, Nakamachi, and Honmachi shops to express gratitude to customers.
On Saturday, April 25, President Hayashi will serve beer from 4:00 p.m. to 5:30 p.m. as part of the Ekimae shop's first-anniversary event. Monday, April 29, a public holiday, marks the 10th anniversary of the Nakamachi shop and the 8th anniversary of the Honmachi shop. At the Nakamachi shop, President Hayashi will be there from 1:00 p.m. to 2:30 p.m. to share a beer and offer his thanks. At the Honmachi shop, a new food menu is set to be unveiled and served from 3:00 p.m. to 4:00 p.m.
The April 29 announcement said the fact that the three shops have been able to grow steadily over the years is thanks to their customers, and encouraged people to spend a little time with a beer in hand, even if only for a short while. The post also included a note that the timing may shift depending on conditions on the day.
In addition, the company announced in advance that the "5th Brewery Festival" will take place on Sunday, May 10. Details will be shared later, but following the anniversary events, it appears that more activities centered on the taproom and brewery are on the way. Attention will now turn to how Matsumoto Brewery connects these milestones across its locations.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroMatsumoto Brewery is on a three-shop anniversary streak. The Ekimae shop is turning 1, the Nakamachi shop 10, and the Honmachi shop 8, all being celebrated one after another in late April. The taprooms around Matsumoto are going into full festival mode.
MugiWait, the 10th anniversary is Nakamachi!? That's amazing that it's been loved for so long.
Hop BroAnd on April 25 at the Ekimae shop, President Hayashi will personally serve beer from 4:00 p.m. to 5:30 p.m. A glass poured by the president carries more "thank you" than flavor alone.
MugiWhat! The president behind the counter is the kind of thing that makes you a little nervous, but happy.
Hop BroThen on the holiday of April 29, there's beer at the Nakamachi shop from 1:00 p.m. to 2:30 p.m., and a new food menu unveiling at the Honmachi shop from 3:00 p.m. to 4:00 p.m. With beer and new food, it's less an anniversary event and more a "feast of gratitude."
MugiOhhh! But they don't say anything about the style of beer? That's the part I'm curious about!
Hop BroThe article doesn't disclose that. That's why it's fun to imagine what's in the tank while you drink, and enjoy the surprise of the day.
MugiAnd it says the timing might shift depending on conditions that day, which feels very on-site! Does that mean it's a relaxed operation?
Hop BroExactly. The unpredictability is part of the fun at events. And they've already teased the 5th Brewery Festival for May 10, so even after the anniversaries, Matsumoto Brewery looks ready to keep pushing forward.
MugiNow I really want to go drink! I want to hop around the spring festival in Matsumoto with a beer in hand!
