TEN FORWARD makes Tottori Pear Weizen a year-round brew and refreshes its label
TEN FORWARD, a craft beer brewery in Iwami Town, Tottori Prefecture, has announced that it will switch its flagship beer, "Tottori Pear Weizen," to year-round brewing and also completely refresh the label design. Because this brand has been praised as a food-pairing beer that makes use of Tottori-grown pears, its visual update is also drawing attention.
Hop BroHere it is: TEN FORWARD's Tottori Pear Weizen is going year-round. For people who were following it as a seasonal release, this is pretty exciting news.
MugiWhoa! A pear beer already sounds delicious just from the name alone! And now I can drink it all year? That's a relief!
Hop BroWhat's more, it's made by TEN FORWARD in Iwami Town, Tottori Prefecture. It's a brewery that self-renovated a vacant house by the sea and runs a brewpub and guesthouse, so you could say it's the kind of place that lets you taste the land itself.
MugiOhhh! But wait, what exactly is a weizen again? It's a wheat beer, right? Adding fruit makes it sound suddenly complicated!
Hop BroSimply put, a weizen is a beer made with wheat malt that has a soft mouthfeel. Here, they combine off-grade pears from Tottori Prefecture with yuzu peel to balance aroma and drinkability.
MugiUsing off-grade fruit is great! That's what you call upcycled ingredients, right? Tasty and kind to the local community too. That's strong!
Hop BroExactly. And this beer even won the overall grand prize at Tottori's specialty products contest. The fact that they thought about pairing it with winter crab dishes really makes it feel like a true food-pairing beer.
MugiA beer that pairs with crab? That's such a cool idea! If it's a glass that goes with meals, it sounds perfect both for the first toast and for wrapping up the night!
Hop BroAnd this time they refreshed the label too, which is great because they handled the look as well. They've already been consolidating the brand under IWAMI BLUE BEER, so you can really feel the determination to grow it into a staple.
MugiWhoa, this is basically a new Tottori staple candidate! If both the label and the contents are new, I want to go drink it right away!
Hop BroExactly. A pear-and-yuzu weizen born in a seaside town, now available year-round, sounds perfect. It makes me want to toast with it tonight.
TEN FORWARD, a brewpub and guesthouse in Iwami Town, Iwami District, Tottori Prefecture, is refreshing the label design for "Tottori Pear Weizen." At the same time, by moving to year-round brewing, it is making the beer, which had previously been enjoyed as a seasonal product, more readily available.
TEN FORWARD is a brewery that established its base by self-renovating a vacant house with a Showa-retro feel along the coast of Iwami Town. Its official website says the company aims to create a place where people can enjoy the area's nature and food, and explains that it operates by combining craft beer with a guesthouse. It also changed its brand name from the former "Iwami Ao Beer" to "IWAMI BLUE BEER," refining its world-building down to the logo.
Tottori Pear Weizen is a weizen brewed by upcycling pears that do not meet grading standards, one of Tottori's signature fruits, and by also using yuzu peel. At the Tottori Prefecture specialty products contest, it was recognized for a recipe designed to pair well with crab dishes, a winter delicacy, and for the quality of its label design, winning both the overall grand prize and the top prize in the alcohol category. Its strength lies in how it uses prefectural ingredients while being built as a beer that complements meals.
This move to year-round brewing and the label refresh also seems like a statement of intent to develop the product into a staple rather than letting it end as a one-off topic. How do you distill the character of Iwami Town and Tottori ingredients into a single glass? That ongoing effort, along with the visual update, looks likely to lead to future developments as well.
Reference: Tottori Prefecture announcement, TEN FORWARD official site
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroHere it is: TEN FORWARD's Tottori Pear Weizen is going year-round. For people who were following it as a seasonal release, this is pretty exciting news.
MugiWhoa! A pear beer already sounds delicious just from the name alone! And now I can drink it all year? That's a relief!
Hop BroWhat's more, it's made by TEN FORWARD in Iwami Town, Tottori Prefecture. It's a brewery that self-renovated a vacant house by the sea and runs a brewpub and guesthouse, so you could say it's the kind of place that lets you taste the land itself.
MugiOhhh! But wait, what exactly is a weizen again? It's a wheat beer, right? Adding fruit makes it sound suddenly complicated!
Hop BroSimply put, a weizen is a beer made with wheat malt that has a soft mouthfeel. Here, they combine off-grade pears from Tottori Prefecture with yuzu peel to balance aroma and drinkability.
MugiUsing off-grade fruit is great! That's what you call upcycled ingredients, right? Tasty and kind to the local community too. That's strong!
Hop BroExactly. And this beer even won the overall grand prize at Tottori's specialty products contest. The fact that they thought about pairing it with winter crab dishes really makes it feel like a true food-pairing beer.
MugiA beer that pairs with crab? That's such a cool idea! If it's a glass that goes with meals, it sounds perfect both for the first toast and for wrapping up the night!
Hop BroAnd this time they refreshed the label too, which is great because they handled the look as well. They've already been consolidating the brand under IWAMI BLUE BEER, so you can really feel the determination to grow it into a staple.
MugiWhoa, this is basically a new Tottori staple candidate! If both the label and the contents are new, I want to go drink it right away!
Hop BroExactly. A pear-and-yuzu weizen born in a seaside town, now available year-round, sounds perfect. It makes me want to toast with it tonight.
