Akita Brewing Company Reintroduces MOMo SMaSH at 6.5% ABV
Akita Brewing Company in Daisen, Akita Prefecture, has updated and announced its popular MOMo SMaSH. Keeping the aroma, flavor, and price the same, it has raised only the alcohol content to 6.5%, and has also reiterated that no peaches are used.
Hop BroAkita Brewing Company in Daisen, Akita Prefecture has updated MOMo SMaSH. Just hearing the name makes you think of peach flavor, and that’s the first interesting part here.
MugiWhat! It doesn’t use peaches, and it’s still called MOMo? I totally thought it was a fruit beer!
Hop BroExactly. But in this announcement, the aroma and flavor stay the same, and the only thing changed is the ABV. They’ve raised it to 6.5%, which is a pretty bold adjustment.
MugiI often see ABV, but does raising only the strength really make that much of a difference? It seems like the whole drinking impression would change!
Hop BroABV means alcohol by volume. In a case like this, strengthening the body while keeping the aroma and flavor profile intact is where the brewer really shows their skill.
MugiI see! Then keeping the price the same is great too. Stronger beer at the same price makes it feel like a bargain!
Hop BroThat’s exactly what appeals to fans: it keeps the original character while leaning into a firmer drinking experience. Since SMaSH also carries the nuance of a simple design, this kind of fine-tuning really stands out.
MugiSo the name is playful, but the contents are straightforward! I totally fell for the trap in the name!
Hop BroThat’s right. Akita Brewing Company is good at giving its products a clever twist in the naming while still highlighting local character, so this reannouncement really reinforces the brand's presence.
MugiWhen I hear about an Akita brewery, I immediately want to go drink there! If they say, Hello again, ABC, I’m ready to raise my glass too!
Hop BroThen today we’re in agreement that we want to drink MOMo SMaSH. Even without peaches, once you hear about it, it’s the kind of beer that makes you want a pint.
Announcement Details
Akita Brewing Company, based in Daisen, Akita Prefecture, announced on Instagram that it had updated the contents of "MOMo SMaSH." In the post, the brewery explained that although "momo" appears in the product name, no peaches are used, and said it has kept the aroma, flavor, and price unchanged while raising the ABV to 6.5%.
Only the Strength Changed
The key point this time is that the brewery has revised only the drinkability and strength, without significantly altering the impression of the recipe. According to the brewery's explanation, the familiar character of MOMo SMaSH remains intact, while the beer has been adjusted for a firmer drinking experience. Announcing a higher ABV at the same price makes the difference easy for existing fans to notice.
About Akita Brewing Company
Akita Brewing Company is a craft brewery based in Daisen, Akita Prefecture. One of its defining traits is that it highlights its local identity while offering beers with clever twists in both product names and design. This latest post, which says, "Hello again, ABC!", not only updates the product itself but also reaffirms the brand's presence.
Editor's Note
The name MOMo SMaSH gives a fruit-like impression, but the post clearly stated that it does not contain peaches. What is interesting is the mix of playful naming and straightforward specification changes. It will be worth watching how this Akita brewery has refined an existing label.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroAkita Brewing Company in Daisen, Akita Prefecture has updated MOMo SMaSH. Just hearing the name makes you think of peach flavor, and that’s the first interesting part here.
MugiWhat! It doesn’t use peaches, and it’s still called MOMo? I totally thought it was a fruit beer!
Hop BroExactly. But in this announcement, the aroma and flavor stay the same, and the only thing changed is the ABV. They’ve raised it to 6.5%, which is a pretty bold adjustment.
MugiI often see ABV, but does raising only the strength really make that much of a difference? It seems like the whole drinking impression would change!
Hop BroABV means alcohol by volume. In a case like this, strengthening the body while keeping the aroma and flavor profile intact is where the brewer really shows their skill.
MugiI see! Then keeping the price the same is great too. Stronger beer at the same price makes it feel like a bargain!
Hop BroThat’s exactly what appeals to fans: it keeps the original character while leaning into a firmer drinking experience. Since SMaSH also carries the nuance of a simple design, this kind of fine-tuning really stands out.
MugiSo the name is playful, but the contents are straightforward! I totally fell for the trap in the name!
Hop BroThat’s right. Akita Brewing Company is good at giving its products a clever twist in the naming while still highlighting local character, so this reannouncement really reinforces the brand's presence.
MugiWhen I hear about an Akita brewery, I immediately want to go drink there! If they say, Hello again, ABC, I’m ready to raise my glass too!
Hop BroThen today we’re in agreement that we want to drink MOMo SMaSH. Even without peaches, once you hear about it, it’s the kind of beer that makes you want a pint.
