Nagara Kikorin Brewery Announces a White-and-Black Craft Beer Tasting Set
Nagara Kikorin Brewery in Nagara Town, Chiba, will launch the "White x Black - Which Do You Prefer? 'Izu' vs. 'Boso' Beer Fan Campaign" starting May 1. On Instagram, it is being promoted as a 1,800-yen craft beer tasting set, offering a chance to compare the distinct characters of the white and black beers.
Hop BroNagara Kikorin Brewery in Chiba’s Nagara Town has推出 a tasting project comparing white and black beers.
MugiHuh, a white x black showdown? What is that, are the beers fighting?
Hop BroNo fighting - it’s a craft beer tasting set for figuring out your preference. It’s being promoted on Instagram for 1,800 yen.
MugiReally? So white and black are different not just in appearance, but in taste too?
Hop BroThat’s the interesting part: the aroma, body, and mouthfeel all change. When you compare the differences in aroma and richness, even the same thing called “beer” can feel like a completely different person.
MugiA different person! So I can think of the white one as the refreshing type, and the black one as the heavier type?
Hop BroThat’s a pretty good way to remember it. And this brewery also says it makes beer with serious logger-level dedication, so it’s packed with local stories too.
MugiThat sounds wonderful! And now there’s also the word Altbier - it suddenly sounds like some kind of powerful special move!
Hop BroIt does sound like a special move, but it’s actually a German-style beer. You can also see the cultural exchange connection with Düsseldorf, Chiba Prefecture’s sister city, which makes it more than just something to drink.
MugiIf it’s in the Boso area, which is easy to reach from central Tokyo, it seems perfect for a weekend detour!
Hop BroExactly. Once you compare white and black in Nagara Town, I’m sure the whole ride home will be filled with the which-side-are-you-on debate. This is definitely the kind of thing that makes you want to go drinking today.
MugiYeah, I’m already completely torn between white and black, so I feel like the only answer is to drink both!
Nagara Kikorin Brewery, located in Nagara Town, Chosei District, Chiba Prefecture, has introduced a craft beer project centered on the contrast between white and black. On its official Instagram, it is being introduced as a "Craft Beer Tasting Set for 1,800 yen", and it also indicates that the campaign will begin "from 5/1".
On the brewery’s official website, it promotes itself with the line "A logger got serious and made beer." and continues to share its message as a brewery rooted in the local community. It also expresses support for cultural exchange with Düsseldorf, Germany, Chiba Prefecture’s sister city, through Altbier, highlighting an approach that connects local stories with beer.
This announcement stands out for its easy-to-understand angle: "White x Black, which do you prefer?" The tasting set is ideal for enjoying the differences not only in beer color, but also in aroma, richness, and mouthfeel. The appeal of craft beer lies not just in comparing flavors, but in tasting the brewery’s philosophy and the character of the place at the same time.
Nagara Town is located inland in the Boso area, which is also accessible from central Tokyo. As more breweries like Nagara Kikorin Brewery emerge with local climate and culture in their background, the ways people enjoy Chiba craft beer are becoming more layered and diverse. This white-and-black tasting comparison also looks set to serve as an easy entry point into that locally rooted beer culture.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroNagara Kikorin Brewery in Chiba’s Nagara Town has推出 a tasting project comparing white and black beers.
MugiHuh, a white x black showdown? What is that, are the beers fighting?
Hop BroNo fighting - it’s a craft beer tasting set for figuring out your preference. It’s being promoted on Instagram for 1,800 yen.
MugiReally? So white and black are different not just in appearance, but in taste too?
Hop BroThat’s the interesting part: the aroma, body, and mouthfeel all change. When you compare the differences in aroma and richness, even the same thing called “beer” can feel like a completely different person.
MugiA different person! So I can think of the white one as the refreshing type, and the black one as the heavier type?
Hop BroThat’s a pretty good way to remember it. And this brewery also says it makes beer with serious logger-level dedication, so it’s packed with local stories too.
MugiThat sounds wonderful! And now there’s also the word Altbier - it suddenly sounds like some kind of powerful special move!
Hop BroIt does sound like a special move, but it’s actually a German-style beer. You can also see the cultural exchange connection with Düsseldorf, Chiba Prefecture’s sister city, which makes it more than just something to drink.
MugiIf it’s in the Boso area, which is easy to reach from central Tokyo, it seems perfect for a weekend detour!
Hop BroExactly. Once you compare white and black in Nagara Town, I’m sure the whole ride home will be filled with the which-side-are-you-on debate. This is definitely the kind of thing that makes you want to go drinking today.
MugiYeah, I’m already completely torn between white and black, so I feel like the only answer is to drink both!
