To mark the third anniversary of THE ALL DAY in Hikifune, Passific Brewing has released ALL OF THE DAY. The beer is labeled as a Lager with Japanese Malt and comes in at 5.0% ABV. Brewed with 100% Japanese malt, it aims for a balance of citrusy hop aroma, spicy lager character, and a light, highly drinkable finish.

THE ALL DAY is a beer pub known for craft beer, homemade sausages, and freshly made ice cream. Since opening in 2022, it has built a strong following with nine taps in regular rotation, a lineup that leans on breweries from across Japan, and a welcoming atmosphere that draws everyone from stand-up drinkers to families. The shop is also a sister venue to THE DAY east tokyo in Asakusa, and its name reflects a desire to be a comfortable place for all kinds of guests.

This collaboration beer fits that setting well. It is bright on the nose, sharp on the palate, and easy to pair with food, whether as a first pint or alongside a meal. With its clean finish and everyday versatility, ALL OF THE DAY feels tailored to the pub's relaxed, communal style of drinking.