DD4D BREWING to Set Up at Matsuyama's Great Coffee Fair on May 9
DD4D BREWING, based in Matsuyama, Ehime, will set up a stall in the alcohol section at the indoor event "Dai Kissaten Exhibition" held in Matsuyama. It will appear only on May 9. The event brings together bread, coffee, curry, music, and sweets, and attention is also being drawn to the craft beer offering.
Hop BroDD4D BREWING is setting up at Matsuyama's "Dai Kissaten Exhibition" only on May 9. Since it's an indoor event, it's nice that you can walk around without worrying about the rain.
MugiWait, what's Dai Kissaten Exhibition? It's an exhibition of coffee shops, and they serve beer too?
Hop BroExactly. It's a "kissaten-style food and culture" event centered on bread, coffee, and curry, with music and sweets all coming together. DD4D is there in the alcohol section.
MugiOh wow! DD4D doesn't seem like just any brewery. What do you mean it was born in apparel?
Hop BroIt started as an apparel brand in 1998, then became a brewery in 2019. DD4D's thing is making a shared world of beer and clothing.
MugiBut when you say alcohol section, I can't imagine what kind of beer would go with it. Isn't beer with curry too much?
Hop BroThat's the fun part. At events like this, a meal-friendly beer that doesn't lean too hard into bitterness tends to work well. Beer cleanses the palate, and it also stands up to curry spices, so the pairing is a good match.
MugiI see! And the venue is the entire Ehime Prefectural Kenmin Hall, right? It sounds like a cultural festival, and I feel like I'd end up wandering around all day!
Hop BroYeah, and admission is 800 yen in advance, 1,000 yen at the door, and free for elementary school children and younger. May 9 is the key date, so if you're going, don't get the day wrong. It's the kind of place where you'd want to snack on bread and coffee, then finish with a toast at DD4D.
Stall Overview
DD4D BREWING announced on Instagram that it will be participating in the Matsuyama event "Dai Kissaten Exhibition." According to the post, it will appear only on Saturday, May 9, 2026, and the venue will be the entire Ehime Prefectural Kenmin Hall (indoor). The event itself will run for two days, May 9 and 10, and DD4D will take part only on the first day.
"Dai Kissaten Exhibition" is an indoor festival themed around "kissaten-style food and culture," centered on bread, coffee, and curry, with music and sweets also included. Popular bakeries, roasters, curry shops, and more from inside and outside the prefecture will gather, creating a layout where visitors can enjoy shopping while moving around the venue throughout the day.
About DD4D BREWING
DD4D BREWING is a brewery based in Matsuyama, Ehime Prefecture. According to its official website, it started in 1998 as an apparel brand and launched its brewery in 2019. Today, it operates "DD4D BREWING & CLOTHING STORE" and "DD4D FACTORY & CURIOSITIES," strengthening its presence as a brand that bridges beer and fashion.
The brewery is also known for continuously releasing new products, and it has begun producing canned beer as well. Rather than focusing on craft beer alone, it stands out for building a full world of stores, apparel, and goods as part of its concept.
Highlights at the Event
At this year's "Dai Kissaten Exhibition," DD4D BREWING will participate as part of the "alcohol section." While the venue's theme is kissaten culture, the addition of craft beer should make it possible to enjoy drink pairings that complement bread, curry, and coffee.
Admission tickets are 800 yen in advance and 1,000 yen at the door, with free entry for elementary school children and younger. With its approachable price point, the event should offer a chance to see how a local brewery fits into a regional event. Since DD4D BREWING will only be there on May 9, anyone planning to attend should be careful not to miss the date.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroDD4D BREWING is setting up at Matsuyama's "Dai Kissaten Exhibition" only on May 9. Since it's an indoor event, it's nice that you can walk around without worrying about the rain.
MugiWait, what's Dai Kissaten Exhibition? It's an exhibition of coffee shops, and they serve beer too?
Hop BroExactly. It's a "kissaten-style food and culture" event centered on bread, coffee, and curry, with music and sweets all coming together. DD4D is there in the alcohol section.
MugiOh wow! DD4D doesn't seem like just any brewery. What do you mean it was born in apparel?
Hop BroIt started as an apparel brand in 1998, then became a brewery in 2019. DD4D's thing is making a shared world of beer and clothing.
MugiBut when you say alcohol section, I can't imagine what kind of beer would go with it. Isn't beer with curry too much?
Hop BroThat's the fun part. At events like this, a meal-friendly beer that doesn't lean too hard into bitterness tends to work well. Beer cleanses the palate, and it also stands up to curry spices, so the pairing is a good match.
MugiI see! And the venue is the entire Ehime Prefectural Kenmin Hall, right? It sounds like a cultural festival, and I feel like I'd end up wandering around all day!
Hop BroYeah, and admission is 800 yen in advance, 1,000 yen at the door, and free for elementary school children and younger. May 9 is the key date, so if you're going, don't get the day wrong. It's the kind of place where you'd want to snack on bread and coffee, then finish with a toast at DD4D.
