Matsumoto Brewery to Hold Its 5th Brewery Festival on May 10, Serving Draft Beer and Food
Matsumoto Brewery will hold the "5th Matsuburu Brewery Festival" on Sunday, May 10. In addition to draft beer sales, the event will offer food from kitchen trucks, a children's fair, and brewery tours, making for a full day of fun at the company’s brewery in Matsumoto City.
Hop BroMatsumoto Brewery is putting on the 5th Matsuburu Brewery Festival. It’s an all-day event at Nonomizo Brewery on Sunday, May 10, 2026.
MugiWait, a festival at a brewery? That already sounds fun! You can drink beer, eat, and even take a tour?
Hop BroExactly. On top of draft beer, the food lineup is huge too. They’re planning takoyaki, sansaigaki, gourmet burgers, crepes, yakiniku-style dishes, and even Matsuburu pizza.
MugiWhat? That’s festival food level! It’s less like beer snacks and more like there are too many main attractions for one stomach!
Hop BroAnd there’s a children's fair too, so it’s easy for families to go. Brewery events are nice when they’re set up like this, honestly.
MugiHuh! But brewery tours sound kind of serious, right? Is this only for hardcore beer fans?
Hop BroNo need to worry. The tours are reservation only, with sign-ups starting at 11:00 on the day, and the fee is 1,000 yen including two souvenir beers. Companions under 20 can join for free, so it’s pretty easy to take part.
MugiWhat, two souvenir beers included!? So you get a little lesson and a reward too.
Hop BroThe tours run in three sessions of 20 people each at 13:00, 14:00, and 15:00. There’s also a shuttle bus from Matsumoto Station's Alps Exit, but reservations are nearly gone, so booking early is the way to go.
MugiIf you can get there from Matsumoto Station, that’s a big help! A brewery that values places to drink locally feels really warm and welcoming.
Hop BroThey also have taprooms at the Nakacho, Honmachi, and Ekimae locations, and this festival is packed with what makes Matsumoto Brewery what it is. This is definitely one to go to with draft beer in hand.
MugiYeah, just reading it makes me thirsty! A festival with beer in hand sounds like the perfect holiday!
Matsumoto Brewery will hold the "5th Matsuburu Brewery Festival" on Sunday, May 10, 2026 at the Nonomizo Brewery. According to the official website, the event will include draft beer sales, food booths, a children's fair, and brewery tours.
Food offerings are expected to include freshly made takoyaki from Yakitateya, sansaigaki from Flying Swallow, gourmet burgers from Burger Chop, crepes and sweets from Dolce Vivi, yakiniku-style menu items from Yakikunikoro Taishogun, and Matsuburu pizza. The lineup is designed to pair well with beer and should also be easy for families to enjoy.
Brewery tours require advance reservations and will be accepted at the reception booth starting at 11:00 on the day of the event. The participation fee is 1,000 yen, which includes two souvenir beers, and companions under 20 years old may join for free. The tours will be held three times in total, at 13:00, 14:00, and 15:00, with 20 people per session.
For access, a shuttle bus will run from Matsumoto Station's Alps Exit to the brewery. Reservations are already said to be nearly full, so advance booking is required for anyone who wants to use it. If taking a route bus, board the Airport Imai Line from Matsumoto Bus Terminal, get off at Nonomizo-guchi, and walk for about eight minutes.
Based in Matsumoto City, Nagano Prefecture, Matsumoto Brewery continues to brew beer with an emphasis on local connections. It also operates taprooms at its Nakacho, Honmachi, and Ekimae locations, linking places to drink locally with the brewery itself. This brewery festival can be seen as an event that makes that philosophy easy to experience firsthand.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroMatsumoto Brewery is putting on the 5th Matsuburu Brewery Festival. It’s an all-day event at Nonomizo Brewery on Sunday, May 10, 2026.
MugiWait, a festival at a brewery? That already sounds fun! You can drink beer, eat, and even take a tour?
Hop BroExactly. On top of draft beer, the food lineup is huge too. They’re planning takoyaki, sansaigaki, gourmet burgers, crepes, yakiniku-style dishes, and even Matsuburu pizza.
MugiWhat? That’s festival food level! It’s less like beer snacks and more like there are too many main attractions for one stomach!
Hop BroAnd there’s a children's fair too, so it’s easy for families to go. Brewery events are nice when they’re set up like this, honestly.
MugiHuh! But brewery tours sound kind of serious, right? Is this only for hardcore beer fans?
Hop BroNo need to worry. The tours are reservation only, with sign-ups starting at 11:00 on the day, and the fee is 1,000 yen including two souvenir beers. Companions under 20 can join for free, so it’s pretty easy to take part.
MugiWhat, two souvenir beers included!? So you get a little lesson and a reward too.
Hop BroThe tours run in three sessions of 20 people each at 13:00, 14:00, and 15:00. There’s also a shuttle bus from Matsumoto Station's Alps Exit, but reservations are nearly gone, so booking early is the way to go.
MugiIf you can get there from Matsumoto Station, that’s a big help! A brewery that values places to drink locally feels really warm and welcoming.
Hop BroThey also have taprooms at the Nakacho, Honmachi, and Ekimae locations, and this festival is packed with what makes Matsumoto Brewery what it is. This is definitely one to go to with draft beer in hand.
MugiYeah, just reading it makes me thirsty! A festival with beer in hand sounds like the perfect holiday!
