Matsui Shuzo launches three MB beers from Kurayoshi
Matsui Shuzo Co. launched three new beers in its MB series on August 25. The lineup includes MB, MB Platinum, and MB IPA, and sales will roll out across supermarkets, liquor stores, and the company’s online shop.
Hop BroToday's topic is the new MB series. Matsui Shuzo in Kurayoshi just rolled out three food-friendly beers from Kurayoshi Brewery.
MugiWait, so this is dinner-table beer? I thought craft beer was more of a sip-it-slow thing!
Hop BroThat is the fun part. The goal is the ultimate meal beer: MB and MB Platinum are lager-style, and MB IPA joins them with a bit of wheat.
MugiThose names sound way too powerful! With MB IPA in the party, how are the three actually different?
Hop BroMB gives you malt richness and refreshment, while MB Platinum leans into deeper malt with a cleaner finish, and both go for a sharp finish.
MugiHold on, what is a beer finish even supposed to mean? Is this thing doing samurai moves in my mouth?
Hop BroNo swordplay. It just means the flavor clears out neatly instead of hanging around too heavy, which makes it made for meals.
MugiOhhh! So MB IPA is going for a soft IPA vibe instead of full hop chaos?
Hop BroExactly. The wheat softens the texture while the hops stay bright and floral, and that is MB IPA's trick.
MugiNice, an IPA that does not shove the food off the table. And 350ml at 5% sounds perfect for a weeknight.
Hop BroPlus the prices are 250, 270, and 300 yen before tax, and it is rolling out through supermarkets, liquor shops, and the official online store. I kind of want a side-by-side with grilled fish tonight.
MugiNow I absolutely want that too! If this is Kurayoshi's new staple, my fridge needs it immediately!
Matsui Shuzo Co., based in Kurayoshi, Tottori, has introduced a new beer series designed to fit everyday meals. The lineup features three cans: `MB`, `MB Platinum`, and `MB IPA`. All three are 350 ml cans with an alcohol content of 5%, and they will be sold sequentially through supermarkets, liquor stores, and the company’s official online shop.
A new everyday standard
The company began brewing beer about three years ago. For this release, it brought together that brewing experience with the techniques it has built through whisky production, aiming to elevate a simple ingredient list into a well-balanced beer. The concept is clear: a beer that works as an ideal companion at the table. With a recipe built around simplicity, the flavor balance comes down directly to malt character, crispness, and finish.
Three distinct expressions
- `MB`: Built around a rich malt body and a refreshing, clean finish. Suggested retail price: 250 yen before tax.
- `MB Platinum`: Puts deeper malt richness at the center, with a clear finish and sharp crispness. Suggested retail price: 270 yen before tax.
- `MB IPA`: Adds wheat to create a beer that combines bright hop aroma with a soft mouthfeel. The result is intended to feel both full-flavored and easy to keep drinking. Suggested retail price: 300 yen before tax.
From Kurayoshi to a wider market
Matsui Shuzo operates from Kurayoshi and produces whisky, beer, and other spirits. The company has long used local place names such as Kurayoshi, Tottori, and Sanin across its `Matsui` brand portfolio. The new MB series extends that approach into a more everyday direction, focusing less on novelty and more on how well a beer fits the dinner table.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday's topic is the new MB series. Matsui Shuzo in Kurayoshi just rolled out three food-friendly beers from Kurayoshi Brewery.
MugiWait, so this is dinner-table beer? I thought craft beer was more of a sip-it-slow thing!
Hop BroThat is the fun part. The goal is the ultimate meal beer: MB and MB Platinum are lager-style, and MB IPA joins them with a bit of wheat.
MugiThose names sound way too powerful! With MB IPA in the party, how are the three actually different?
Hop BroMB gives you malt richness and refreshment, while MB Platinum leans into deeper malt with a cleaner finish, and both go for a sharp finish.
MugiHold on, what is a beer finish even supposed to mean? Is this thing doing samurai moves in my mouth?
Hop BroNo swordplay. It just means the flavor clears out neatly instead of hanging around too heavy, which makes it made for meals.
MugiOhhh! So MB IPA is going for a soft IPA vibe instead of full hop chaos?
Hop BroExactly. The wheat softens the texture while the hops stay bright and floral, and that is MB IPA's trick.
MugiNice, an IPA that does not shove the food off the table. And 350ml at 5% sounds perfect for a weeknight.
Hop BroPlus the prices are 250, 270, and 300 yen before tax, and it is rolling out through supermarkets, liquor shops, and the official online store. I kind of want a side-by-side with grilled fish tonight.
MugiNow I absolutely want that too! If this is Kurayoshi's new staple, my fridge needs it immediately!