FETISH CLUB Announces Three New Collaboration Beers with Daidogeijutsukan, Expressing Art-Inspired Character
On April 29, FETISH CLUB unveiled new collaboration beers with the "Daidogeijutsukan" headed by Koichi Tsuzuki. Using black velvet paintings, crafts born from everyday items, and the museum's extraordinary interior scenes as clues, the brand has distilled the worldview of art into beer in three distinct styles.
Hop BroToday, FETISH CLUB's three new releases are on fire. The collaboration with Daidogeijutsukan really feels like they bottled the atmosphere of art itself, and that's what makes it so great.
MugiWait, a Daidogeijutsukan collaboration? Just the name alone is packed with information! And three beers at once means they're going all out right from the start!
Hop BroFirst up is VELVET ART. It's inspired by black velvet paintings and works in the karaoke room, and the style is a BITTER ORANGE IPA at 6.0% ABV.
MugiBitter orange, huh! So the orange peel is really the star here? It sounds stylish but also bitter, and my brain is a little behind already!
Hop BroYeah, instead of fruity sweetness, it leans into a bitter peel character. It layers the aroma of ripe orange with peel-like bitterness, and the goal of this IPA is to bring it all together elegantly.
MugiI get it, so it's not just a regular citrus beer! And the next one, OKAN ART, is a name I really want to know more about. It somehow feels super familiar!
Hop BroThis is a DDH PALE ALE at 5.0%. It uses citrus hops heavily, but keeps the alcohol impression light, so it's smooth to drink while still feeling bright and expressive.
MugiI keep seeing DDH everywhere, but does that mean extra-hop-forward design? The sound of it feels intense, so beginners would definitely hesitate!
Hop BroBasically, it's a way of layering aroma more densely. What's interesting is how this release takes the free, easygoing worldview of something like "OKAN ART" and turns it into something approachable to drink.
MugiSo the last one, MUSEUM, is clearly the most daring, right? Turning a space lined with love dolls into a hazy IPA is hard to even picture!
Hop BroExactly, that's the DDH HAZY IPA at 6.0%. It captures the feeling of a place like the second-floor bar "Cha to Sake Wakame" at Daidogeijutsukan, where everyday life and the extraordinary blur together, and translates it into a rich, silky mouthfeel.
MugiFETISH CLUB is really good at turning art into flavor. And with Brew Lab in Tokyo, the brewery in Yamaguchi, and even 20 fermentation tanks, they're clearly serious about it!
Hop BroYeah, these are three beers you almost want to drink together with their whole backstory. Starting with VELVET ART today, it's a lineup that makes you want to line them up and talk art while drinking.
FETISH CLUB has unveiled new beers created in collaboration with the "Daidogeijutsukan" headed by Koichi Tsuzuki. Based at Brew Lab in Tokyo and a brewery in Kudamatsu, Yamaguchi Prefecture, the brand has long expressed its devotion to art and culture through beer, and this project reflects that spirit.
The three beers introduced this time each have a different worldview.
- VELVET ART / VELVET ART
BITTER ORANGE IPA 6.0%
Inspired by paintings on black velvet fabric and works displayed in the museum's karaoke room. It combines ripe orange flesh with bitter peel notes and is finished as an elegant IPA.
- OKAN ART / OKAN ART
DDH PALE ALE 5.0%
This one translates the carefree spirit of "okan art" into a beer designed to be easy to drink. It emphasizes citrus hops while keeping the alcohol impression restrained, aiming for a clean, refreshing finish.
- MUSEUM / MUSEUM
DDH HAZY IPA 6.0%
Inspired by the sights that spread across the bar "Cha to Sake Wakame" on the second floor of Daidogeijutsukan, where everyday life and the extraordinary seem to overlap. The imbalance of a space lined with love dolls is expressed through a rich, silky hazy IPA.
FETISH CLUB continues making beer with a system that includes Brew Lab in Minato, Tokyo, and a brewery in Kudamatsu, Yamaguchi Prefecture, equipped with four brewhouses of various sizes and 20 fermentation tanks. Carefully drawing out points of contact with art, and allowing the background of each work to be tasted through aroma and texture as well, is a defining feature of the company's collaborations.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday, FETISH CLUB's three new releases are on fire. The collaboration with Daidogeijutsukan really feels like they bottled the atmosphere of art itself, and that's what makes it so great.
MugiWait, a Daidogeijutsukan collaboration? Just the name alone is packed with information! And three beers at once means they're going all out right from the start!
Hop BroFirst up is VELVET ART. It's inspired by black velvet paintings and works in the karaoke room, and the style is a BITTER ORANGE IPA at 6.0% ABV.
MugiBitter orange, huh! So the orange peel is really the star here? It sounds stylish but also bitter, and my brain is a little behind already!
Hop BroYeah, instead of fruity sweetness, it leans into a bitter peel character. It layers the aroma of ripe orange with peel-like bitterness, and the goal of this IPA is to bring it all together elegantly.
MugiI get it, so it's not just a regular citrus beer! And the next one, OKAN ART, is a name I really want to know more about. It somehow feels super familiar!
Hop BroThis is a DDH PALE ALE at 5.0%. It uses citrus hops heavily, but keeps the alcohol impression light, so it's smooth to drink while still feeling bright and expressive.
MugiI keep seeing DDH everywhere, but does that mean extra-hop-forward design? The sound of it feels intense, so beginners would definitely hesitate!
Hop BroBasically, it's a way of layering aroma more densely. What's interesting is how this release takes the free, easygoing worldview of something like "OKAN ART" and turns it into something approachable to drink.
MugiSo the last one, MUSEUM, is clearly the most daring, right? Turning a space lined with love dolls into a hazy IPA is hard to even picture!
Hop BroExactly, that's the DDH HAZY IPA at 6.0%. It captures the feeling of a place like the second-floor bar "Cha to Sake Wakame" at Daidogeijutsukan, where everyday life and the extraordinary blur together, and translates it into a rich, silky mouthfeel.
MugiFETISH CLUB is really good at turning art into flavor. And with Brew Lab in Tokyo, the brewery in Yamaguchi, and even 20 fermentation tanks, they're clearly serious about it!
Hop BroYeah, these are three beers you almost want to drink together with their whole backstory. Starting with VELVET ART today, it's a lineup that makes you want to line them up and talk art while drinking.
